77 InPractice 11/2019 eawop.org Conceptualization of community-based entrepreneurship: A case study of Ecofltro in Guatemala ALVARO FIGUEREDO (corresponding author) Innovation and Technology Transfer Director Universidad del Valle de Guatemala, Guatemala ajfigueredo@uvg.edu.gt RASHEDUR CHOWDHURY Associate Professor Southampton Business School University of Southampton, UK r.r.chowdhury@soton.ac.uk