168 THE INFLUENCE OF BLOGGER FOOD CONTENT IN SELECTING HEALTHY CULINARY (A CASE STUDY: FOOD BLOGGER “ANAK JAJAN”) Dewi Ayu Kusumaningrum 1 , Prodi Perhotelan Politeknik Sahid dewiayu1908@gmail.com Suci Sandi Wachyuni 2 , Prodi Perhotelan Politeknik Sahid sucisandi@stpsahid.ac.id Stephanie Nathania 3 Prodi Perhotelan Politeknik Sahid stephaninth@gmail.com ABSTRACT Consumer behavior changes as the development of technology, becomes the advantage of promoting or marketing products using internet technology, which can be called inbound marketing. One example of inbound marketing is the famous Food Blogger, ANAKJAJAN. Food blogger content becomes product information that will be delivered to users of social media or the term in the Instagram, namely followers who read. So that it affects their behavior, in this case changing eating behavior. This study uses a quantitative approach using a questionnaire research instrument. The research in May-July 2018 was conducted in Jakarta. The population to be taken in this study is ANAKJAJAN Blogger Food Followers. This study examines the dependent variable, namely the selection of healthy culinary (Y), while the independent variable is blogger food content (X). The statement in the questionnaire was measured using a Likert Scale and analysis with the SPSS for Windows Program. The results of the data analysis showed that there was a close correlation between Food blogger variables on the selection of culinary healthy food consumers. The results found that Food Content bloggers influence the selection of healthy food culinary Percentage of influence of Food blogger variables on healthy food culinary selection by 23.6%. Keywords: selection of healthy culinary, content, food bloggers, Instagram