82 European J. International Management, Vol. 12, Nos. 1/2, 2018
Copyright © 2018 Inderscience Enterprises Ltd.
‘It crosses all the boundaries’: hybrid language use
as empowering resource
Claudine Gaibrois
Research Institute for Organizational Psychology,
University of St. Gallen,
Girtannerstrasse 6, CH-9010 St. Gallen, Switzerland
Email: claudine.gaibrois@unisg.ch
Abstract: This study contributes to language-sensitive International Business
research by examining forms of language use other than monolingual
conversations in national languages. It focuses on hybrid languages that are
derived from heterogeneous language sources. Based on modern linguistic
research, the study conceptualises multilingualism as joint mobilisation of
linguistic resources. Adopting a discursive approach, it empirically investigates
the positive and negative effects of hybrid language use for individuals
and teams in two companies in Switzerland. The findings show that users of
hybrid language are positioned as being able to exchange information more
effectively, feeling more comfortable in interactions as well as having more
possibilities to express voice and participate. At the same time, hybrid language
use is described as having limiting effects in certain contexts. The study
therefore suggests to integrate hybrid languages in definitions of individual and
organisational language capital, and to strategically address it on the top
management and human resources management level.
Keywords: multilingual organisations; hybrid language use; multilingualism as
joint linguistic resources mobilisation; linguistic research; participation;
expressing voice; improved communication; efficiency; information exchange;
knowledge transfer; individual and organisational language capital; translingual
communicative competence; discursive study; Switzerland.
Reference to this paper should be made as follows: Gaibrois, C. (2018)
‘“It crosses all the boundaries”: hybrid language use as empowering resource’,
European J. International Management, Vol. 12, Nos. 1/2, pp.82–110.
Biographical notes: Claudine Gaibrois is a Lecturer in Culture, Society
and Language at the Zurich University of Applied Sciences and an External
Lecturer on Managing Multilingual Companies at St. Gallen University and
at EM Strasbourg Business School. She received her PhD from St. Gallen
University for her thesis on the discursive construction of power relations
in multilingual organisations. Her research interests include linguistic and
cultural diversity, communication in organisational contexts, intercultural
communication and power relations.
This paper is a revised and expanded version of a paper entitled ‘Turning
away from national languages: How hybrid forms of language use affect
communication in multilingual organizations’ presented at the ‘10th
International GEM&L (Groupe d’Études Management et Langage) Conference’,
Paris, 17–18 March 2016.