1 DEPARTMENT OF BUSINESS AND MANAGEMENT STUDIES CHAPTER 1: FUNDAMENTALS OF MARKETING PROGRAMME: MBA MARKETING, STRATEGIC MANAGEMENT & SCM COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: MAMA611 TOTAL CREDITS: 3 BY NGANG PEREZ (MAJOR 1) PAN AFRICAN INSTITUTE FOR DEVELOPMENT -WEST AFRICA (PAID-WA) BUEA LECTURE NOTES FOR MARKETING MANAGEMENT