] 2011 January - Vol. 2 No. 3 [Special Issue nce International Journal of Business and Social Scie 92 The influence of applying green marketing mix by chemical industries companies in three Arab States in West Asia on consumer's mental image Dr. Tareq N. Hashem Assistant Professor,Marketing Department Philadelphia University,Amman- Jordan Mobile: 00962795707612, E-mail: tareqhashem1975@yahoo.com Dr. Nahla A. Al-Rifai* Assistant Professor,Environmental Technology Management Department College for Women,Kuwait University, Kuwait Mobile: 965-97686426,E-mail: nahla.alrifai@gmail.com Abstract The purpose this study aims at investigating the influence of applying green marketing elements mix (product, pricing, distribution and promotion) by chemical industries companies in three countries in West Asia on consumer's mental image. As well as, to find out if there are differences in applying green marketing mix elements by chemical industries companies on consumer's mental image according to country, gender, age ,educational level and income.The design of this research is descriptive and quantitative in nature. The study population consisted of citizens in three Arab States in West Asia (Jordan, Kuwait and Syria) that represent three different types of economies; free economy, free economy depends mainly on oil and socialist economy respectively. A convenience sample of (450) customers was chosen (150 from each country). Statistical analysis reveled that there applying green marketing mix elements by chemical industries companies in all countries on the consumer's mental image is significant. We found that applying green marketing mix elements by the chemical industries companies in three countries on consumer's mental image is significant (p < 0.05) according to country, gender and age only. Implications: Chemical industries companies have to improve their products and develop them to be environmentally friendly products, also there is a bad need to raise public awareness of green marketing importance in chemical industries companies. Besides, companies should work on establishing a special department of environmental complaints that may be caused by chemical industries companies to do address them. Key words: Green marketing mix, chemical industries, mental image, green product Introduction: The green marketing concept emerged as a result of organizations' interest of environment. They realized that their survival and continuity lie in coordination between interest of the organization and benefit of consumer and society. Realization of this consistency between these three interests indicates to organizations' awareness with the importance of applying green marketing that helps them to survive and continue on the long run. The organization responsibility towards society tends to create better social environment which benefits the organization in the long run, because successful organization needs stable environment.In spite of increasing interest of green marketing concept and its implication in western countries and researches interest and thoughts that serve this fields, this concept did not find sufficient concern in Arab countries, where some organizations did not play a serious role to solve environmental problems properly. Green marketing supplies products that respond to the needs of the targeted consumers as well as environment requirements. Therefore, this study aims at knowing the influence of applying green marketing mix elements (product, pricing, distribution and promotion) by chemical industries companies in three Arab States in West Asia on consumer's mental image.Nowadays organizations face large challenges; the most prominent is realization a competitive advantage that distinguishes them from their competitors. Therefore, study's statement is represented by the extent of chemical industries companies' commitment in three Arab States in West Asia toward applying green marketing concept with its four elements: product, pricing, distribution and promoting and its impact on consumer's mental image about it, which can be expressed through the following questions: