Energy Research & Social Science 11 (2016) 79–91
Contents lists available at ScienceDirect
Energy Research & Social Science
journal homepage: www.elsevier.com/locate/erss
Original research article
Comparing consumer perceptions of energy security, policy, and
low-carbon technology: Insights from Denmark
Benjamin K. Sovacool
a,b,*
, Torben Tambo
a
a
Center for Energy Technologies, Department of Business and Technology Development, Aarhus University, Birk Centerpark 15, DK-7400 Herning, Denmark
b
Science & Technology Policy Research Unit (SPRU), School of Business, Management, and Economics, University of Sussex, United Kingdom
a r t i c l e i n f o
Article history:
Received 13 May 2015
Received in revised form 13 July 2015
Accepted 18 August 2015
Keywords:
Energy security
Energy sustainability
Public attitudes
Security of supply
a b s t r a c t
This study investigates how energy-users from one low-carbon country – Denmark – perceive energy
security threats and dimensions compared to those from ten other countries. The purpose, in part, is
to discuss the relationship between consumer perceptions of energy challenges, adoption of renewable
energy, climate change, and the prices of energy services. The article’s primary source of data is a sur-
vey distributed in eight languages (English, Danish, Mandarin, Portuguese, Russian, Arabic, German, and
Japanese) to 2495 respondents in Brazil, China, Denmark, Germany, India, Kazakhstan, Japan, Papua New
Guinea, Saudi Arabia, Singapore, and the United States. Survey results are used to test five propositions
about energy security related to Denmark: the influence of culture, being “green,” the centrality of oil and
gas, the salience of energy trade, and the necessity of affordable prices. The study concludes that Danish
respondents rate energy security dimensions lower than most other countries, that responses invalidate
a number of propositions stated in the academic literature, and that energy security is a complex topic
both in theory and in practice. Furthermore the results suggest that consumer perceptions and attitudes
about decentralized policy options (from the bottom-up) rate lower than governmental and institutional
ones (from the top-down).
© 2015 Elsevier Ltd. All rights reserved.
1. Introduction
Denmark is one of the most energy secure and sustainable
countries in the Organization of Economic Cooperation and Devel-
opment [65]. The country has reduced its dependence on foreign
sources of energy from above 90% in the 1970s to practically zero
today and become net self-sufficient in its own energy production
and use. Over the past thirty years, Denmark has transitioned from
being almost 100% dependent on imported fuels such as oil and coal
for their power plants in 1970 to becoming a net exporter of fuels
and electricity today. Denmark has the lowest energy dependence
of the EU27 countries [20]. The country uses wind energy to gener-
ate upwards of 30% of national electricity annually (2013) and on
some days, like recently, more than 100% [63]. It was able to phase
out the use of virtually all oil-fired power plants in less than five
years and implemented a progressive moratorium on future coal-
One of the authors of this paper is an editor for Energy Research & Social Science.
They were not involved in managing the peer review process for this article.
*
Corresponding author at: Aarhus University, Birk Centerpark 15, Herning DK-
7400, Denmark.
E-mail address: BenjaminSo@hih.au.dk (B.K. Sovacool).
fired power plants in the 1990s. Their most recent strategy seeks to
achieve 30% of total energy supply from renewable energy by 2025
and 100% by 2050 [11,72].
Yet how are these issues perceived by energy users, and how
do Danish perspectives differ from others around the world? This
study directly answers these questions by exploring how a mix of
energy-users from Denmark perceive energy security threats and
dimensions compared to those from a collection of ten other coun-
tries. Its primary source of data is a survey distributed in eight
languages (English, Danish, Mandarin, Portuguese, Russian, Ara-
bic, German, and Japanese) to 2495 respondents in Brazil, China,
Denmark, Germany, India, Kazakhstan, Japan, Papua New Guinea,
Saudi Arabia, Singapore, and the United States. The survey results
are used to test five propositions about energy security related to
some of Denmark’s national energy challenges.
2. Research methods and propositions
This section describes our methods of data collection (elite
interviews, a workshop, two focus groups, and a survey) before
presenting five propositions or hypotheses that the study aims to
test about perceptions of energy security, policy, and technology.
http://dx.doi.org/10.1016/j.erss.2015.08.010
2214-6296/© 2015 Elsevier Ltd. All rights reserved.