Preparing for utility
computing: The
role of IT architecture
and relationship
management
by J. W. Ross
G. Westerman
In this paper we examine the likely impact of
utility computing on information technology
(IT) outsourcing. Drawing on a set of eleven
outsourcing cases and on IT outsourcing
literature, we identify four risks that lessen the
potential benefits of IT outsourcing. We
consider two approaches to outsourcing:
selectively managing a network of outsourcing
partners and managing large-scale exclusive
partnerships. The firms in our sample
introduced a number of popular relationship
management practices in order to counter the
risks of outsourcing. We describe their
practices but then observe that, in addition to
the capability of managing their vendor
relationships, the firms’ ability to generate
value from outsourcing depends on the
maturity of their IT architectures. We discuss
the implications of both vendor relationship
management and architecture design
capabilities as firms seek the benefits of utility
computing, and conclude that both continue
to play key roles. We close with some
recommendations as to how firms can use
relationships to build effective architectures
and how an effective architecture built around
standards-based technologies and business
process components can enable a firm to
capitalize on the strategic agility that utility
computing offers.
In recent years, outsourcing has become an impor-
tant consideration in every organizationɅs informa-
tion technology (IT) strategy-making process. Eco-
nomic uncertainties and rapidly changing market
conditions are driving firms to assess how they ap-
ply knowledge, assets, and resources to create stra-
tegic opportunities and respond to competitive
threats.
1
Executives are being urged to combine in-
ternal and external competencies to deliver new and
improved services to customers.
2
They are being told
that outsourcing, particularly offshore outsourcing,
can reduce their costs significantly.
3
Recently, new
technologies such as utility computing and its close
relative, Web services, promise to reduce costs fur-
ther, while simultaneously increasing each firmɅs IT
agility.
4
Consequently, most experts anticipate that increas-
ing numbers of firms will outsource increasing num-
bers of services in the coming years.
2,5,6
Although the
outcomes of most early IT outsourcing initiatives
were disappointing,
7,8
recent research suggests that
firms are improving their capabilities related to man-
aging outsourcing relationships.
9
Despite the fact
that firms continue to report difficulties with their
outsourcing arrangements,
10
outsourcing has
emerged as an important IT tool, with its own set of
specialized management practices.
As outsourcing is becoming more mainstream, new
outsourcing models are emerging. For example, IT
professionals in countries such as India and China
are offering high quality, low cost IT outsourcing ser-
vices.
3
Web services are promising to breathe new
life into business process outsourcing.
11
Enterprise
Copyright 2004 by International Business Machines Corpora-
tion. Copying in printed form for private use is permitted with-
out payment of royalty provided that (1) each reproduction is done
without alteration and (2) the Journal reference and IBM copy-
right notice are included on the first page. The title and abstract,
but no other portions, of this paper may be copied or distributed
royalty free without further permission by computer-based and
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other portion of this paper must be obtained from the Editor.
IBM SYSTEMS JOURNAL, VOL 43, NO 1, 2004 0018-8670/04/$5.00 © 2004 IBM ROSS AND WESTERMAN
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