Journal of Business & Economic Policy Vol. 5, No. 1, M arch 2018 76 CSR from Egyptian Banks Clients View and Its Effect on Customer Loyalty Dr. Nevine Eshra Dr. Noha Beshir Lecturer in Marketing and International Business Department College of Management and Technology Arab Academy for Science Technology and Maritime Transportation (AASTMT) Alexandria, Egypt Abstract Your customer is your partner. Corporate social responsibility is considered new phenomenon for the Egyptian business environment. This research provides a valuable contribution to the literature and provides valuable understandings for other research in the area of corporate social responsibility and customer loyalty and the relations between these variables from customer point of view. This research is an empirical study on the Egyptian bank sector to analyze the relation between customers’ perception of corporate social responsibility activities and their effect on customer loyalty. The data for this research collected through a survey from 535 respondents of clients of three banks working in Egypt (NBE, CIB, QNB) in some branches in Alexandria. From the results of this research that have been observed that from Egyptian banks clients’ perspective corporate social responsibility consists of three dimensions (economic, legal-ethical, and philanthropic-ethical) and that there is positive relation between corporate social responsibility and customer loyalty. Keywords: Marketing – Corporate Social Responsibility – Customer Loyalty – Bank – Egypt Pazarlama – Kurumsal Sosyal Sorumluluk - Müşteri Sadakati – Banka – Mısır 1. Introduction Since last decade, corporate social responsibility (CSR) has been the concern of researches and reinforced by the publicity of results due to corporate wrongdoings. There is a concern to discover the relations between CSR and marketing. While the cost of being socially responsible may be essential, the cost of not practicing as a socially responsible organization may be more than its cost. Literatures have mostly focused on the role of business in society and the nature of CSR, although the benefits of CSR activities had been previously researched from financial and HRM perspective but there’s still a need to explore it from marketing view. There has been only limited research conducted on customers’ expectations regarding the contribution of CSR to their service suppliers (Polonsky & Jevons, 2006). One of a serious issue for any organization is to keep current customers and make them loyal to make them consume more, accept higher prices, and providing new products through positive word of mouth over time. By understanding customer responses to CSR, organizations can build CSR strategies that are optimal from normative perspective and business (Bhattacharya & Sen, 2004).Each member of society knows that he/she is participating in organizations performance because of the relationship between organization activity and the society as a whole and in return has this expectation that organizations be responsible to them (Abbasi, Moezzi, Eyvazi, & Ranjbar, 2012) CSR is one of the modern phenomena for the Egyptian business environment and only few studies have been focusing on it. Thus, this study will provide a useful contribution to the literature and provide useful insights for further research in the field of CSR, customer loyalty and the relations between these variables from customer point of view. It could consider a marketing tool to improve organization image and profit and other many benefits. Marketers in the service sectors must know how their customers perceive CSR and select the CSR activities that are significant from customer’s point of view (Chen & Bouvain, 2005).