Advances in Social Sciences Research Journal – Vol.6, No.8
Publication Date: Aug. 25, 2019
DoI:10.14738/assrj.68.6988.
Al Salmi, M., Mohtar, S., & Hasnan, N. (2019). Scaling dimension overview in tourist satisfaction: GCC Case. Advances in Social
Sciences Research Journal, 6(8) 415-419.
Copyright © Society for Science and Education, United Kingdom 415
Scaling dimension overview in tourist satisfaction: GCC Case
Muatasim Al Salmi
School of Technology, Management and Logistics (STML),
Universiti Utara Malaysia (UUM)
06010 UUM Sintok, Kedah Darul Aman, Malaysia
Shahimi Mohtar
School of Technology, Management and Logistics (STML),
Universiti Utara Malaysia (UUM)
06010 UUM Sintok, Kedah Darul Aman, Malaysia
Norlena Hasnan
School of Technology, Management and Logistics (STML),
Universiti Utara Malaysia (UUM)
06010 UUM Sintok, Kedah Darul Aman, Malaysia
ABSTRACT
E-government construction requires technical development and implementation
solutions from private sector in the country. Both sectors, tourism and government are
facing obstacles and challenges generated by the advance and improvement in the use
of ICTs by consumers and citizens. Ksenia et al. (2014) illustrated that there are 21
dimensions of tourist satisfaction toward aesthetic judgment and effects in behavioral
intention to visit and revisit. This report presents the Uniqueness dimension’s
overview from the 21 dimensions to be visited and discussed using a case study of GCC
interviews in order to conduct conclusion and recommendations to the GCC nations.
Keywords: e-tourism, GCC, e-government, arrangement, tourism management
INTRODUCTION
E-government should establish, promote and enhance the idea of e-tourism as a business to the
private sector in order to conduct it in a wide manner to improve the tourism in the country
and to improve its contribution to the nation’s economy. Since, travel motives are attached
with destination attributes. The chosen destination or site for a specific holiday or leisure
activity has to meet with the motivational demands and provide satisfactory experiences for
the person in order to be successful. However, destinations appeal to tourists for certain
reasons, including their scale, uniqueness, service… etc. (Hall, 2005). Whereas, the respective
destination attributes combination with travel motives results in a destination’s specific
attractiveness and more effect in behavioral intention to visit and this motivations are
changing with more experience with travel and ‘self-development’ and ‘nature seeking’
increases with travel experience. (Stefan et al., 2011). Tourists usually looking for better
cost/value ratios and new applications, activities, nature … etc. which brings the terms like
“new tourist” “new tourism” and “new tourism products” to the new innovative tourism
practice (Pirnar et al., 2010). Tourists perceptions are complex, and always influenced by
various parameters (Go¨ssling et al., 2006; Scott, Jones et al., 2008), while put extra
considerations to individual tourists may result in unexpected outcomes. On the other hand,
media could shape perceptions with uncontrolled having greater weight in influencing
individuals and groups. Indeed, perceptions play a major role in tourist decision-making in