17 th European Conference on Research Methodology for Business and Management Studies University of Roma TRE, Rome, Italy 12-13 July 2018. Story Completion for Qualitative Research Dr Diane Keeble-Ramsay (diane.keeble-allen@anglia.ac.uk) Lord Ashcroft International Business School, Anglia Ruskin University, UK Dr Ross W Kemble (ross.kemble@anglia.ac.uk) Doctoral School, Anglia Ruskin University, UK 5000 words