Journal of Service Science and Management, 2019, 12, 697-713 https://www.scirp.org/journal/jssm ISSN Online: 1940-9907 ISSN Print: 1940-9893 DOI: 10.4236/jssm.2019.126048 Sep. 16, 2019 697 Journal of Service Science and Management Systems Approach to Develop a Conceptual Model of the Service Enterprise Zaida Alarcón-Bernal 1 , Ricardo Aceves-García 2 , Arturo Fuentes-Zenón 2 1 Department of Biomedical Systems Engineering, National Autonomous University of Mexico, Mexico City, México 2 Department of Systems, National Autonomous University of Mexico, Mexico City, México Abstract Considering the characteristics and particularities of services such as insepa- rability, perishability and variability, which make them ephemeral and little tangible, non-storable, and non-patentable, we can have a clear idea of the complexity that exists in planning, operating and solving problems in service companies. This situation demands the use of a different vision to analyze and study these companies and their problems. Therefore, the systems ap- proach is presented and used for the construction of a conceptual model, as a support framework to situate and organize our perceptions, fix the structure of the problem, delimit the area of interest and define the relevant and non-relevant aspects. With the systems vision, we have been able to use the three basic forms of planning for decision making (strategic, tactical and operative) in the construction of a conceptual model. The methodology used that integrates these three basic forms of planning is presented in a logi- cal-formal guide for the construction of the conceptual model of the service company. This representation identifies the basic elements of a business model such as customers, value proposition, infrastructure and information for decision making, as well as their interactions. The model obtained is sim- ple, relevant, and easy to understand and at the same time does not oversim- plify the complex operation of a service company. Keywords Conceptual Model, Service Companies, Systems Approach, Service Science, Service System 1. Introduction Services have gone from being a peripheral activity in an economy focused on How to cite this paper: Alarcón-Bernal, Z., Aceves-García, R. and Fuentes-Zenón, A. (2019) Systems Approach to Develop a Conceptual Model of the Service Enter- prise. Journal of Service Science and Man- agement, 12, 697-713. https://doi.org/10.4236/jssm.2019.126048 Received: August 14, 2019 Accepted: September 13, 2019 Published: September 16, 2019 Copyright © 2019 by author(s) and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY 4.0). http://creativecommons.org/licenses/by/4.0/ Open Access