Journal of Economics, Business, and Accountancy Ventura Vol. 22, No. 1, April - July 2019, pages 59 - 71 Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia * 1 Pudin Saepudin, 2 Fajar Kusnadi Kusumah Putra, 3 I Gusti Agung Wahyu Adrian Hotel Administration Department, Bandung Tourism Institute (Sekolah Tinggi Pariwisata Bandung); Jl. DR. Setiabudi No.186, Hegarmanah, Kec. Cidadap, Kota Bandung, Jawa Barat 40141, Indonesia A R T I C L E I N F O Article history Received : 16 April 2019 Revised : 29 May 20109 Accepted : 12 June 2019 JEL Classification: L25; L38 Key words: Hotel feasibility study, PEST analysis, Porter’s five forces, Resource-Based View, Captal budget. DOI: 10.14414/jebav. v22i1.1662 * Corresponding author, email address: 1 pus@stp-bandung.ac.id. ABSTRACT The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service. ABSTRAK Tujuan dari penelitian ini adalah untuk memberikan gambaran mengenai implementasi studi kelayakan bisnis khusus bagi sebuah proyek hotel dengan menggunakan analisis Politik, Ekonomi, Sosial dan Teknologi (PEST), Porter five forces dan Resources Based View (RBV). Sebuah studi kasus dilakukan di proyek hotel independent dengan layananan penuh dengan klasifikasi bintang empat di kota Bandung, Indonesia. Peneliti mengamati langsung proyek hotel dan menganalisis data sekunder dari dokumen terkait untuk mendukung penyelidikan. Akhirnya, peneliti menggunakan hitungan anggaran modal untuk memberikan rekomendasi untuk kelayakan proyek hotel. Dari hasil temuan didapatkan hasil bahwa investasi hotel X layak untuk dilanjutkan. Beberapa rekomendasi diberikan untuk pemilik hotel terkait dengan analisis lingkungan bisnis dan dalam membuat studi kelayakan khusus untuk bisnis hotel. Implikasi manajerial dari studi ini dapat bermanfaat bagi perusahaan dalam membuat keputusan yang tepat dalam pengembangan atau ekspansi perusahaan, untuk meminimalkan kerugian jangka panjang. Batasan penelitian ini adalah hanya menganalisis satu hotel dalam klasifikasi bintang empat; analisis lebih lanjut dapat diterapkan di lokasi, klasifikasi dan jenis layanan hotel yang berbeda. 1. INTRODUCTION The accommodation service industry is dynamic and constantly changing in line with developments in the tourism sector in Indonesia and with the increasing number of tourist visits, providing business opportunities in tourism sectors such as a hotel to accommodate the needs of tourists (HVS Singapore, 2017). Hotels are quite complex businesses in combining reliable and intangible products provided for customers. It requires an appropriate business strategy analysis to maximise competitive advantage. Due to a variety of competitive advantages sources, the hotels can make their position, in terms of both costs and differentiation, hard to imitate by