STRATEGIC BRAND MANAGEMENT: BRAND CONSULTANCY REPORT GROUP PROJECT APRIL 2019 Module Code: MKT4060 MSc Corporate and Marketing Communications/ MSc Strategic Marketing Word Count – 2800 Report prepared by: MSIS Number: 00719424 – Lubna Pathan MSIS Number: 00721614 – Arfan Aslam MSIS Number: 00720393 – Moeen Salam