ISSN 2348-0092 Journal for Contemporary Research in Management July 2016 | 21 DAWN Employee Engagement: A Strategic Tool to Enhance Performance Bhavesh Jha Aman Kumar Asst. Manager Asst. Manager Grass Roots Research & Creation eGAP LLP India (P) Ltd. amanjha101@gmail.com bhaveshjha08@gmail.com Abstract Out of all the resources available, human resource is the most crucial to enable an organization to compete and excel in the current competitive marketplace. Employees play a crucial role in managing the organizational effectiveness and portray the real picture of an environment and culture. Efficiency and productivity of employees has become vital for businesses to run sustainably in this modern business era. Workforce engagement in this demanding situation is of critical significance. Engagement may be described as a two way process between employees and an organization. It is a strategy to enhance the productivity and performance of an employee; it is also a process to ensure the commitment, motivation and contribution of an employee towards achieving the goals and values; needless to add, it also goes with enhancing their own wellbeing. Various studies show that engagement enhances not only the non- financial performance (i.e. customer satisfaction, services proficiency, attendance and retention etc.) but also the financial performance (i.e. profit) of an organization. Engagement is also about the responsibility of each and every employee to enhance group dynamics, team building, cultural democracy and a learning environment. The organization must work to develop engagement of employees which encourages and motivates them to develop positive attitudes and behaviours which in turn will enable them to increase their performance to meet the objectives of an organization. Keywords: Job Involvement, Employee Engagement, Inclusive human resources management, Performance, Competitive Advantage Introduction The changing scenario in the world economy in the last few decades has placed special emphasis on the need for enhanced performance of employees. This new challenging environment has resulted in organizational restructures and changes in the nature and structure of work. With the IT revolution, the work life balance of employees has been affected overall, as it now enables them to work round the clock. These changes have impelled employees to work harder and longer to survive in the current competitive scenario. According to the Tower Watson 2012 Global Workforce study, employees the world over a r e feeling t he impact of the pressure of at any cost. Employees have become more anxious and worried about their future and this leads to their