XLinguae, Volume 11, Issue 3, June 2018, ISSN 1337-8384, eISSN 2453-711X 39 Verbal means of media manipulation with fears (on material of the American, English and Russian Tabloid Press) Larisa L. Zelenskaya – Tatyana T. Zubareva – Vladimir N. Denisenko – Ludmila D. Chervyakova – Yulia A. Kosova DOI: 10.18355/XL.2018.11.03.04 Abstract The modern media discourse actively maintains an emotion of fear for manipulation of consciousness and behavior of the addressee. In the article, methods of creation of social phobias in mass media are considered. This article discusses verbal impact features in the modern media discourse, identifies and describes main methods to light fear situations in the tabloid press. The article is devoted to lexical, grammatical and stylistic means studying used in fear messages or causing fear messages in tabloid mass media to increase the effect of influence on the addressee, manipulation the mind of the recipient, the suggestion of fear to the media audiences. The integrated approach to research of verbal means of fears media manipulation including elements of the lexical and semantic, lexical and grammatical, interpretative, contextual analysis on the material of the American, English and Russian tabloid press in XXI century is used. It is established that the tabloid media adhering to the dominating ideologies generate and extend various fears applying verbal means of influence on the addressee. Key words: fears, influence, manipulation, suggestion, verbal means, media discourse, American, English, and Russian Tabloid Press Introduction The problem of fear phenomenon studying is one of the current problems of the present. In the 20-21st centuries it is considered in cross-disciplinary aspect with the attraction of practices in various areas of scientific knowledge: in linguistics, literary criticism, psychology, psychiatry, physiology, sociology, political science, philosophy, religious studies, etc. The fear as the emotion, which is shown in situations of threat to the biological or social existence of the person, is directed to a source of the valid or imagined danger, i.e., appears at her anticipation. The variability of intensity and specifics of experience of fear (phobia) for fright to horror depends on the nature of the threat. The fear, reaching the affected force (panic, horror), is capable of imposing behavior stereotypes, including speech behavior (flight, catalepsy, verbal and nonverbal protective aggression). The actual material clearly demonstrates that the modern media discourse actively operates emotion of fear for manipulation of consciousness of the addressee, his behavior (Zheltukhina, 2008). In this article, we will consider how phobias are created in modern mass media, what verbal means are used for producing frightening media messages. In the sociocultural development of the person, the fear acts as a warning of the forthcoming danger, focuses attention on its source, causes search of ways of its avoiding (Bajbikova, Zheltukhina, Zubareva, 2014). For example, the fear of condemnation created by media, so-called public opinion, is used in the educational purposes as the behavior regulator. The fear connected with public life is called ‘sociophobia.’ The society estimates the increased fear of the person who is under the protection of social institutes negatively. Mass media gear up negative emotions in consciousness of the addressee, generate and implant various phobias that is reflected not only in lexical and grammatical structures, stylistic receptions, but also is implemented in contexts, implications, the intertexts and hypertexts (Tarde, 1969;