DOI: 10.4018/IJHISI.2016010104 Copyright © 2016, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. International Journal of Healthcare Information Systems and Informatics Volume 11 • Issue 1 • January-March 2016 Factors Infuencing Physicians’ Acceptance of e-Health in Developing Country: An Empirical Study Md. Rakibul Hoque, University of Dhaka, Dhaka, Bangladesh Adnan Albar, Department of Information Systems, King Abdulaziz University, Jeddah, Saudi Arabia Jahangir Alam, Bangladesh University of Business and Technology (BUBT), Dhaka, Bangladesh ABSTRACT E-Health is one of the solutions to provide better access for patients and physician to healthcare facilities. In developing countries, e-Health is particularly important due to a shortage of physician and medical workers. Although most physicians in developing countries like Bangladesh acknowledge the benefits of e-Health, low adoption is not uncommon. The objective of this study is to identify the critical factors affecting e-Health adoption among physicians in Bangladesh. A cross-sectional survey questionnaire method was used for this study. The structural equation modeling (SEM) with the partial least square (PLS) approach was used to analyze the data. The study found that Performance Expectancy, Effort Expectancy, Social Influence and Personal Innovativeness had a significant impact on the behavioral intention to use e-Health, while Facilitating Conditions had no significant effect. The findings of this study will facilitate the degree of more acceptance of new technology by the physicians for their own betterment. KEywoRDS Developing Country, e-Health, Physician, UTAUT INTRoDUCTIoN e-Health applications are being widely deployed across the globe to provide healthcare to remote locations (Mostafa et al, 2010). It is increasingly needed due to the postulation that it improves effectiveness and efficiency of health services (Lang and Mertes, 2011). Research has shown that e-Health is one of the solutions to provide better access for patients and physician to healthcare facilities (Hoque and Bao, 2015; Mostafa et al., 2010; Khalifehsoltani & Gerami, 2010). In developing countries, e-Health is particularly important due to a shortage of physician and medical workers, infrastructural problems and disparity between urban and rural citizens (Hoque et al., 2014; Fulton et al., 2011; Naicker et al., 2009). The patient and physician use of e-Health has been touted as important ways to improve quality and decrease healthcare costs. It has the potential to improve both the quality and the access to health care services delivery while lowering costs even in the scarcity of resources (Nessa et al, 2006). A recent report has shown the importance of e-Health in reducing the number of readmissions for patients suffering from many chronic health problems (De Toledo, et al. 2006). e-Health can also help in keeping track of patients with one or more cognitive disabilities, such as stray prevention system for the elderly with dementia. An economic analysis of health insurance was performed by 58