www.pbr.co.in Carrefour's Competitive Strategy- Cost Leadership and Differentiation: A Case Study Pacific Business Review International Volume 11 Issue 8, February 2019 Abstract The aim of this study is to examine the competitive strategies-cost leadership and differentiation and its influence on competitive advantage in Carrefour-Erbil. Both strategies are working to gain a competitive advantage. The two sorts of the strategies are conflicting in the execution process concerning, decision making, control system, human resource, information system and job design. These internal differences propose both strategies need opposing parts for market study. The author utilized a survey as part of a quantitative technique in research methodology; the survey was adapted from a different academic source. The researcher distributed 120 questionnaires randomly to customers who are visiting Carrefour in Erbil, but only 96 questionnaires gathered correctly. The findings revealed that cost leadership is more effective in gaining a competitive advantage at Carrefour Hypermarket and Carrefour supermarket. Keywords: Competitive strategy, cost leadership, differentiation, competitive advantage, Carrefour Introduction In today's competitive business environment, competitors are expected they could be global businesses, domestic or international competitors. A business selecting to serve the wide market and to develop and grow benefit by less cost is known as a cost leadership strategy, though businesses that pursue to gain benefit by utilizing uniqueness is known as a differentiation strategy. For instance, the world's top one business which is Wal-Mart is effectively and efficiently applying only one strategy which is a low-cost strategy (al2017). On another hand, many businesses had shown the effectiveness and succeed with executing one of the strategies which are a differentiation for instance Mercedes Benz. In this study, the author attempts to analyze the comparison between cost leadership strategy and differentiation strategy and its relationship with a competitive advantage. Various academics and scholars refer to the porter's generic strategy as being one of the greatest with significant contributions to the strategic management literature. In order to businesses gain greater income and outperform its competitors, they should take a perfect selection or decision between a differentiation strategy and a cost leadership to stop the essential contradictions of Prof. Dr. Satya Subrahmanyam Department of Business & Management TISHK International University Erbil, Kurdistan 137 Ms. Sara Azad Department of Business &Administration TISHK International University Erbil-Kurdistan