PUCG Applied Research Journal 2018, 4(1):12-30 Journal homepage: http://www.arj.presbyuniversity.edu.gh 12 Market Concentration and Value Chain Analysis of Kinnow in Rajasthan, India Richard Kwasi Bannor 1 * and Helena Oppong-Kyeremeh 2 1 Lecturer, Department of Agricultural Economics, Agribusiness and Extension, University of Energy and Natural Resources, Sunyani-Ghana *Corresponding author’ email: richard.bannor@uenr.edu.gh / etwienana@gmail.com 2 Assistant Lecturer, Department of Agricultural Economics, Agribusiness and Extension, University of Energy and Natural Resources, Sunyani-Ghana Email: helena.oppong-kyeremeh@uenr.edu ABSTRACT The study analysed kinnow market concentration; kinnow value chain constraints; and explored other ways of upgrading the kinnow value chain in the Rajasthan State of India. Primary data was obtained through the administration of structured questionnaire to producers, experts of kinnow production and marketing, processors, exporters, pre- harvest contractors, as well as a market official of kinnow. Kinnow value chain mapping revealed farmers as beneficiaries from direct purchases by processors and exporters. Also, value adding activities undertaken by wholesalers show that, aside washing which is of less significant, packaging, waxing, grading & sorting are important. However, all the value adding activities are not done by farmers. Moreover, perishability of kinnow is the first major rank constraint identified by farmers and wholesalers. Gini coefficient calculated to complement Lorenz Curve was 18 percent; implying kinnow markets are not concentrated in the state. Furthermore, kinnow value chain governance in the state is weak with no judiciary arm. In the context of policy implications, firstly, the Government of Rajasthan and India should invest in cold storage warehousing, road infrastructure, processing factories and other infrastructure in order to enable farmers to either store their produce for better prices or sell to different actors who can offer better prices. Secondly, the government should endeavour to give transportation subsidies to farmers whose farms are far from major markets to encourage them to sell their produce to other actors other than pre-harvest contractors. Furthermore, government, in conjunction with various agricultural offices should train farmers on grading of kinnow and standards needed by kinnow exporters and other actors who offer higher prices than pre-harvest contractors. Finally, research should be conducted to determine the potential of processing kinnow into other products that have longer shelf life so as to limit the direct sales of produce to pre-harvest contractors. Keywords: Kinnow, Rajasthan, Gini coefficient, Lorenz curve, market concentration, Kendall’sCoefficient of Concordance, value chain governance.