Volume 1, Issue 1 (October 2019) ISSN: 2705- 4683 ______________________________________________________________________________ LBEF Research Journal of Science, Technology and Management 23 User Acceptance of Mobile Banking: A Demographic Study of Nepal Focusing on Young Customer Aged (25-40) Bhabuk Singh Kunwar 1 and R N Thakur 2 1 Research Scholar, LBEF Campus 2 Faculty Member, LBEF Campus ABSTRACT The development of information technology has brought radical changes in the banking system. The financial institutions are proactively embracing these IT innovations like mobile banking to improve the customer experience and the widen the customer base. Mobile banking has added a new direction to how the banking transaction is carried out. It has removed the barriers of time and space. Despite these advantages, the acceptance of mobile banking is below an expected level. Thus, the study utilizes the widely used TAM model to analyze the factors that have a potential impact on mobile banking acceptance among young customer aged 24 to 40 in Nepal. The data analyzed from the response of 222 young customers that participated in the survey expresses that the young customers of Nepal are aware of mobile banking technology and its benefits. Further, it evaluates that attitude to use mobile banking for the young customer is positively influenced by perceived ease of use and perceived usefulness. These parameters have a positive impact on behavioral intention to use mobile banking. Keywords: Mobile Banking, TAM, Perception, Technology, Attitude, Ease of Use, Usefulness, Behavioral Intention I. INTRODUCTION Technology has been at a rampant growth, and it has been an integral part of every successful business organization. Similar, to most of the other organization around the world, the banking sector has also seen the renovation of its operation due to the enhancement of technology. From a traditional banking structure wherein individual had to travel to the bank for every banking task to performing banking operation from smart devices (mobile banking, internet banking, etc.), the banking industry has seen a revolution. Technology has brought the rapid transformation of how banking operations are carried out to meet customer expectation and help assist the strategic and managerial decisions to better serve its customer (Sapkota et al., 2018) The economy of the developing countries like Nepal is mostly driven through cash, i.e. banknotes, coins are directly used in the exchange of goods and services. The financial trend has changed by the introduction of mobile devices. Mobile banking has set new dimensions to an easy and convenient transaction. So, mobile banking can be defined as the way of carrying out a financial transaction with the help of mobile devices, anytime and anywhere (Regmi, 2015). Mobile banking can also be described as an electronic banking mechanism or electronic commerce that helps serve financial services through mobile phone technology. Mobile banking is done through a telecommunication network or wireless technology (Goswami, 2017). Background of the Study Technology has been a backbone of the progress of any organization and has helped the organizations to keep up with the customer expectation. The banking sector has been proactive in adopting technology to improve itself in its various aspects of the operation, from the internal working