International Journal of Advanced Engineering Research and Science (IJAERS) [Vol-6, Issue-12, Dec- 2019] https://dx.doi.org/10.22161/ijaers.612.15 ISSN: 2349-6495(P) | 2456-1908(O) www.ijaers.com Page | 111 The approach of the Economy of Experience for the rural Tourism: A systematic review of the literature Marinês Luiza Guerra Dotto 1 , Luciana Oliveira de Fariña 2 , Geysler Rogis Flor Bertolini 3 1 Doutoranda em Desenvolvimento RuralSustentável, PPPGDRS Unioeste Campus Marechal Cândido Rondon. Professora do Curso de Ciências Contábeis da Unioeste. marines.dotto@unioeste.br 2 Doutora em Ciência e Tecnologia de Alimentos pela Universidade Federal de Viçosa. Coordenadora e docente efetiva do Programa de Pós-Graduação em Ciências Farmacêuticas da Universidade Estadual do Oeste do Paraná - Unioeste.luciana.farina@unioeste.br 3 Doutorado em Engenharia de Produção pela Universidade Federal de Santa Catarina. Professor da Universidade Estadual do Oeste do Paraná.geysler.bertolini@unioeste.br Abstract— The objective of the present study is to analyze the application of the concepts that involve the theory of economy of experience in rural tourism in the international literature. To this end, a systematic literature review was performed, seeking to draw from international databases studies already presented on this subject. The databases consulted were Web of Science and Scopus, with research in scientific articles. The number of papers selected was thirteen articles, which somehow address the theme presented here, which demonstrate field research conducted in countries such as Portugal, Austria and Germany on the experiences of visitors and visitors, in the light of the theory of economics of experience. Of these selected articles, only two are theoretical works. The results show that there is still little research worldwide that contemplates the theory of the economy of experience in the context of rural tourism, both in applied research and in theoretical research. Keywords— Systematic review; Economics of experience; Rural tourism. Resumen— El objetivo que permea el presente estudio es de analizar la aplicación de los conceptos que envuelven la teoría de la economía de la experiencia en el turismo rural en la literatura internacional. Para esto, se realizó una revisión sistemática de literatura, buscando levantar en bases de datos internacionales estudios ya presentados sobre esa temática. Las bases de datos consultadas fueron Web of Science y Scopus, con investigación en los artículos científicos. El número de trabajos seleccionados era de trece artículos, que incluyen alguna manera el problema que aquí se presenta, que muestran las investigaciones de campo llevado a cabo en países como Portugal, Austria y Alemania en las experiencias entre visitantes y visitados, a la luz de la teoría de la economía de la experiencia. De estos artículos seleccionados, sólo dos son trabajos teóricos. Los resultados demuestran que aún son exiguas las investigaciones a nivel mundial que contemplan la teoría de la economía de la experiencia en el contexto del turismo rural tanto en investigaciones aplicadas como en investigaciones teóricas. Palabras clave— Revisión sistemática; Economía de la experiencia; Turismo rural. I. INTRODUCTION The development of scientific production and research techniques has enabled new approaches to the history and future of the economy and, as a consequence, of humanity. Post-industrial economic theory was followed by the economics of experience and its approach to concepts related to co-creation (Rotariu, 2009). Demonstrating that the experiences of consumption of goods and services may be linked not only to economic and rational factors, but to behavioral factors, linked to customer attitudes and feelings In reference to international databases, it was observed that the term economics of experience arose from the late 1990s, until then when researching the term, only studies in the sense of economic theory and economic development related to certain markets and countries. Early studies on the economics of experience were prepared by authors such as Joseph B. Pine, James H. Gilmore, and Rolf Jensen in the late 1990s, and the concepts presented by these authors broaden the idea that