Mobile Learning and Technology Adoption in the Egyptian Context: Cultural Dimensions Rasha Abdel Aziz a , Rehaballah El Badrawy b* a Department of Information Technology and Management, West of England University, #Bristol, England, UK b Department of Business Information Technology, AASTMT University, #Alexandria, Egypt *Corresponding Author: rasha_a@aast.edu ABSTRACT As, the user experience is an important prerequisite for the success of mobile applications; the main subject of the research study reported here is the use of Mobile Learning (ML) in Egypt. The study is part of a wider investigation into social and technical aspects of ML in Egypt. The study investigates: What are the Egyptian cultural aspects that affect the adoption of mobile learning? What is the correlation between the main technology adoption criteria and the likely use of ML? A structured questionnaire was devised, data was collected, analysed, and some correlations were calculated. Greet Hofstede’s cultural dimensions were mapped against the questionnaire’s output in order to be able to make recommendations on how to address the mobile learning users' needs. This would improve their usage experience and promote mobile learning services in Egypt. Keyword: User experience, M-learning, E-learning, users needs, culture, perception, technology adoption 1. Introduction Nowadays, Mobile devices are becoming a popular way of accessing the web, making all sorts of information available at anytime and from anywhere. The upgrade of mobile devices, the expanded coverage of mobile telecommunications infrastructure, cheap and durable mobile devices has enabled flexible web browsing (Shrestha, 2007).