1 Slow down Looking at ourselves looking at ourselves: examining the relationship between the mirror, the camera, and the selfe. Following its announcement as word of the year in 2013, the selfe became an object of considerable academic attention. Within this rapidly growing discourse, several researchers argued that the selfe exists as an image on the double-axis of the photographic image and the mirror’s refection. The contention presented by such researchers argued that the photograph is a fction that is posed, socially mediated and constructed by cultural context, while the mirror instead refects the truth of what is placed before it. Therefore, this mirror efects the “relationship between technology and self as if this assemblage is causing more self-refection [and] analysis” on the part of the user. As one researcher, Katie Warfeld, stated “selfes… are not photos of disembodied objects, rather selfes… are photos of embodied subjects”. However, In this paper I wish to argue that such expositions are unsatisfactory as they do not account for the social and socialised context of looking into a mirror. I am following Anna Mudde here, who argues that “mirrors do not do what we have learned to think they do, and rather than being tools of private, direct, and clear