IOSR Journal of Agriculture and Veterinary Science (IOSR-JAVS) e-ISSN: 2319-2380, p-ISSN: 2319-2372. Volume 12, Issue 10 Ser. I (October 2019), PP 47-49 www.iosrjournals.org DOI: 10.9790/2380-1210014749 www.iosrjournals.org 47 | Page Entrepreneurial Behaviour of Tomato Producers under National Horticulture Mission (NHM) in Dhar district of Madhya Pradesh *Mr.Anand Muleva**Dr Abhay Wankhede., ***Dr. Sandhya Choudhary,****Dr.S.K.Jain *M.Sc. Extension Education Final Year Student 2019 ** Associate Professor, Extension Education, College of Agriculture, Indore ** *Professor, Extension Education, College of Agriculture, Indore **** Professor & Head, Agriculture Economics, College of Agriculture, Indore Corresponding Author: Mr.Anand Muleva Abstract: Entrepreneurship is the central force of economic activity and prime mover of development and most needed component for the development. This finding of the study may help the administrators and policy makers to know the entrepreneurial behaviour of farmers, the relationship between socio-economic characteristic with entrepreneurial behaviour and reasons for practicing tomato cultivation and help in further investigations on entrepreneurial behaviour of tomato growers.Looking to the importance of tomato production in Dhar district, the personnel of NHM programme provided various extension programmes and facilities for its development. The programme has completed many years, hence; it was felt appropriate to know the entrepreneurial behaviour of tomato growers under NHM with 120 respondents of Dhar district. The major finding fo the study is farm power, economic motivation & Knowledge about improved tomato cultivation practices found highly significantly associated with entrepreneurial behaviour of tomato growers. --------------------------------------------------------------------------------------------------------------------------------------- Date of Submission: 26-09-2019 Date of acceptance: 15-10-2019 --------------------------------------------------------------------------------------------------------------------------------------- I. Introduction Tomato assumes a noteworthy job in human sustenance. Tomato natural product contains Water 93.1%, Protein 1.9%, Fat 0.3g, Fiber 0.7%, Carbohydrates 3.6%, Calorie 23, Vitamin A 320 I.U., Vitamin B1 0.07mg, Vitamin B2 0.01mg, Vitamin C 31mg, Calcium 20mg, Phosphorus 36mg and iron 0.8mg.Tomato is essential wellspring of lycopene (a cell reinforcement), ascorbic corrosive and ß-carotene and esteemed for their shading and flavor. It is an adaptable vegetable for culinary purposes. Ready new tomato natural products are devoured crisp as servings of mixed greens, cooked vegetable and prepared items, for example, puree, glue, powder, ketchup, sauce, squeeze and canned entire organic products. Unripe green natural products are utilized for arrangement of pickles and chutney. The mash and squeeze of the tomato natural product is absorbable, gentle hors d'oeuvre as an advertiser of gastric secretion and blood purifier. It is utilized for the patients of bronchitis. All round advancement of horticulture is conceivable just with compelling abuse of innovative conduct abilities just as material assets. Our nation is rare of material assets yet plenitude of resources. Subsequently, by distinguishing people in all fragments of populace, who have the essential innovative conduct abilities, all round improvement can be accomplished. Looking to the importance of tomato production in Dhar district, the personnel of NHM programme provided various extension programmes and facilities for its development. The programme has completed many years, hence; it was felt appropriate to know the entrepreneurial behaviour of tomato growers under NHM. Therefore, a study has been designed with the following specific objective II. Objective To study the socio-personal, economic, psychological and communication attributes on entrepreneurial behaviour of tomato growers III. Review of Literature Badole (2014) reported that higher number of the vegetable growers had medium information seeking behavior followed by low and high information seeking behaviour.