Social Effects on Customer Retention Author(s): Irit Nitzan and Barak Libai Source: Journal of Marketing, Vol. 75, No. 6 (November 2011), pp. 24-38 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/41406857 Accessed: 12-09-2017 07:03 UTC JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://about.jstor.org/terms American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to Journal of Marketing This content downloaded from 132.66.166.203 on Tue, 12 Sep 2017 07:03:25 UTC All use subject to http://about.jstor.org/terms