International Journal of Education, Learning and Development Vol.7, No.7, pp.59-74, July 2019 Published by European Centre for Research Training and Development UK (www.eajournals.org) 59 Print ISSN: 2054-6297(Print), Online ISSN: 2054-6300(Online) EDUCATIONAL SERVICES TO DEVELOP STUDENTS’ DIFFERENT VARIATIES OF POTENTIAL, COMPETENCE, KNOWLEDGE, AND EXPERIENCE IN ELEMENTARY SCHOOL Widodo Zuhdi¹ and Idris HM. Noor² Research Centre, Office of Educational Research and Development, MOEC, Indonesia ABSTRACT. Education plays an important role to give a service to students particularly to those who have various kind of potential. Therefore, it needs to formulate the concept of educational services that can develop the potential of diverse students. This case study used a Focus Group Discussion (FGD) technique conducted in Jakarta, Bandung, and Surakarta. The research found out the concept of educational services for various kinds of students’ potential with the needs of strengthening school principal management involving students’ parents’ association, home visit, improve teaching and learning using various kinds of teaching methodology and teaching and learning tool. KEYWORDS: Education, potential, teaching and learning, elementary school, school management, parents’ association. INTRODUCTION Education in elementary school as basic education place the basic education for the next education. By stengthening basic education in elemenatary school, it is hoped that students be able to get in mind and heart of their prosperity education. Therefore, it is important for teachers to understand the different characteristic and potential of their students particularly for learning and teaching method in the class. It is aware that the elementary students come from different parents’ social and economic background which affect the children’s learning characteristic and potential level of ability. The difference of various potential level of competence of students’ needs to be treated diferrently both in teaching methodology and the learning material. For the the treatment of the different level of competence and skill, a teacher should understand the characteristic of students’ background either the social economic backgraond of their parents or the background ot the students’ level of competences themselves. Teaching and learning methodology play a key role in bringing the students understanding the material given by teachers in which for the time being most of elementary school teachers still use monotenous teaching styles and techniques. Teachers do not consider varies level of student’s proficiency, teachers tend to give similar treatment to the students using the same teaching methodology and the same difficulty of learning material. To overcome the different level of students’ competence, it needs a different teaching and learning methodologies and techniques. Teachers usually tend to give more attention to low and quick learner students about 10-20 percent of the total class. This practice does not give an advantage to the average group of