MAJIDI, C., KASHEF, S., AHADI, B., & RASOOLAZAR, G. (2016). The factors related to beautification and joyfulness of university sport places on dormitory student's tendency toward physical activity. Applied Research of Sport Management. Vol.4, No.3, Winter 2016 The Factors Related to Beautification and joyfulness of university sport places on dormitory student's tendency toward physical activity Chalak Majidi (Ph.D Student, Kharazmi University) Mohammad Kashef (Associate Professor, Uremia University) Behzad Ahadi (Ph.D Student, Urmia University) Golaleh Rasoolazar (M.Sc, Urmia University) Abstract This paper aims to study factors related to beautification and joyfulness of university sport places on dorm students` tendency toward physical activity. The research method was descriptive correlation, conducted as fieldwork. The population was all public and rental dormitory male and female Urmia university students (5366). According to Morgan table, quota sample method, 361 cases were selected. To collect data, valid (α= 0.89) and a reliable researcher-made questionnaire was used, including 38 closed questions in 5 options range. Data were analyzed by using exploratory factor analysis, Kolmogorov-Smirnov test, and Spearman correlation. Results showed 7 factors including solstice in the attitude of the authorities and proper use of facilities, joyful sports environment, using provocative advertising methods, turning to new sport facilities and activities, students participate in group activities, attracting students to sport environment and creating excitement and creativity in sports program as effective factors. According to results, it is suggested to create the sincere and joyful atmosphere based on collegians culture and also providing proper circumstance to more interaction among students through physical activity, which encourages them to participate in decisions making, responsibilities and equipment of sport places. Keywords Physical activity, beautification, joyfulness, sport places.