Vol-5 Issue-2 2019 IJARIIE-ISSN(O)-2395-4396 9995 www.ijariie.com 2237 A Study of Digital Marketing and Digital Boom for Creating Brand Awareness: The Importance and Suggestions for Creating a Successful Startup 1 J Jose Prabhu 1 Research Associate, ICELR – International Centre for Entrepreneurship Learning & Research, Trichy-620001, Tamilnadu, S.INDIA Abstract Startup business firms are looked with new difficulties and potential business inside this digital world. Advanced showcasing is the use of electronic media by the startup companies to advance the items or administrations into the market. The fundamental target of computerized showcasing is pulling in clients and enabling them to interface with the brand through advanced digital media. This article centers around the significance of advanced promoting for the new startup companies and customers. We inspect the impact of computerized showcasing on the new business deals. Moreover the contrasts between customary advertising and advanced showcasing in this paper are introduced. This investigation has portrayed different types of advanced digital marketing , online advertising, viability of it and the effect it has on new startup sales. Keywords: Digital Marketing, Startup marketing, startup business sales, online marketing, digital boom, brand awareness Introduction: Baltes, L. P. (2015) When startup businesses get started, their emphasis is frequently on the best way to get their first gathering of clients through the entryway. They may depend on traditional types of advertising, for example, print advertisements and coupon mailers or even huge signs in favor of the street. They may believe that since they realize they offer a decent item or administration, it won't be long before clients will discover their approach to them. While this technique may get a stream of business, there is a superior and simpler way. Private Companies ought to think about the colossal commercial center of prospects on the web. No independent company, regardless of how new, should ignore this huge commercial center. Diverse entrepreneurs may create an assortment of motivations to stay away from this type of showcasing, however at last, hesitation is still dawdling. Private companies in some cases trust that they don't have sufficient energy or the cash to be aggressive on the web. They want to just face such a significant number of difficulties at the same time and they are as yet learning the intricate details of business by and large. A large number of them may like to take things gradually and to stay with a couple of essential types of promoting, accepting that their business will advance over the long haul. They may even think the best procedure is essentially to trust that clients will appear. Since they are a private venture, they may think they just need few clients. This isn't a powerful methodology. There will never be a certification that your business will pull in clients just by existing and regardless of whether it does, you may not draw in the same number of clients as you have to influence your business to end up productive.