****** PREPRINT****** BRANDING AND PROMOTING A COUNTRY AMIDST A LONG-TERM CONFLICT: THE CASE OF COLOMBIA Narcís Bassols Universidad Autónoma del Caribe, Barranquilla, Colombia Universitat Rovira i Virgili, Tarragona, Catalonia HOW TO CITE THIS PAPER: Bassols, N. (2016) Branding and Promoting a Country amidst a Long-term Conflict: The Case of Colombia. Journal of Destination Marketing and Management 5(4) 314- 324. DOI: https://doi.org/10.1016/j.jdmm.2016.10.001