PROCEEDINGS OF THE 5 th TOURISM & HOSPITALITY INTERNATIONAL CONFERENCE 2017 (THIC 2017) Challenges, Prospects, & Innovations in Tourism & Hospitality Venue: Malaysia Tourism Center, Kuala Lumpur Date: 27 th September 2017 Organiser: School of Tourism, Hospitality & Event Management, Universiti Utara Malaysia Co-organizers: Prince of Songkla University, Surat Thani Universitas Ciputra, Surabaya