International Journal of Management & Entrepreneurship Research, Kiékiéta & Nassè, pp.11-21 Page 11 OPEN ACCESS International Journal of Management & Entrepreneurship Research. P-ISSN : 2664-3588, E-ISSN : 2664-3596 Vol. 2(1), pp. 11-21, February 2020 Fair East Publishers Journal Homepage: www.fepbl.com/index.php/ijmer DETERMINANTS OF CHAMPIONSHIP ATTRACTIVENESS OF POPULAR EVENTS IN BURKINA FASO: THE CRITICAL ROLE OF BIOTOPE, BIOCENOSIS, AND MEDIA ON THE NATIONAL FOOTBALL CHAMPIONSHIP Mamadou Kiékiéta 1,4 , Dr. Théophile Bindeouè Nassè 2,3 1 Amity University, Uttar Pradesh (India). 2 University for Development Studies, Wa Campus (Ghana). 3 Saint Thomas d’Aquin University (Burkina Faso). 4 University of Ouagadougou (Burkina Faso). __________________________________________________________________________________ *Corresponding Author: Mamadou Kiekieta Corresponding Author Email: mamadoukiekieta@yahoo.fr Article Received: 06-02-20 Accepted: 25-02-20 Published: 05-03-20 Licensing Details: Author retains the right of this article. The article is distributed under the terms of the Creative Commons Attribution-Non Commercial 4.0 License (http://www.creativecommons.org/licences/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the Journal open access page. ________________________________________________________________________________ ABSTRACT The purpose of this paper is to investigate the attractiveness of the popular events in Burkina Faso such as the national championship of football. In the West African context in general, and particularly in Burkina Faso, there are some challenges in the national Championship of football and this study concern is to bring out some solutions to the football issues in the Burkinabe context. There are two (2) approaches in this study. The first approach is a qualitative one. The second approach is a quantitative one. Qualitative data is collected by the mean of a digital recorder through semi-structured interviews and transcribed by hand. Quantitative data is collected by the means of a questionnaire and data is analyzed using Sphinx IQ2. The results show that the Burkinabe national championship attractiveness is strongly related to the biocenosis attractiveness, the biotope attractiveness, the media choice and the media impact. Keywords: Football, Championship, Attractiveness, Marketing, Sports INTRODUCTION Today, sportive games areas are made for viewers, for fans, and the related services are also implemented to attract and retain the same audience: They are called hospitality venues. As for the sports event, the economic challenge is becoming progressively on top. Sports has moved from simple game to entertainment. In other words, sports culture is increasingly associated