69  SPORT - Science & Practice, Vol. 9, №2, 2019, pp. 69-77. Professional paper THE ANALYSIS OF THE MARKET POSITION AND MARKETING POTENTIALS OF CROSSFIT UDK 005.346:796.015.14 659.11:796 Nenad Perić 1 Metropolitan University and University Union - Nikola Tesla, Belgrade, Serbia Abstract: CrossFit is recognized as one of the fastest growing training programs in the World. Due to its width of scope and essentially simple applicability, it has registered a large number of practitioners and clubs practicing it worldwide in the last ten years. Its simple and understandable concept has made it possible to create a large social capital - a large number of practitioners, instructors and clubs, which are also a part of the program promotion (word-of-mouth). In addition to becoming a category in itself, CrossFit has grown into a distinct culture, and the foundations of this program are its functionality and people’s need to exercise and live a healthy life. Due to the number of people practicing this program, the 5-digit number of CrossFit clubs worldwide and its large and continuous media presence, it can be said that CrossFit has become a constantly evolving global sports movement with a huge marketing potential. CrossFit is one of the best examples that simple things and ideas are usually the most efective in any branch, including the sports industry. Key words: CrossFit, exercise, exerciser, program, potential, simplicity INTRODUCTION In the past ten years there has been a signifcant expansion of CrossFit. CrossFit is recognized as one of the fastest growing high-intensity functional training modes in the world (Claudino et. al., 2018). Yet, no scientifc papers in Serbia deal with this topic. That served as a motivation for writing this paper, which will briefy introduce this program, analyse its marketing potential and market positioning in the feld of sports and healthy living. In addition, only a 1  nesaperic@gmail.com