IRJBM – (www.irjbm.org ) Volume No – IX February - 2016 Issue – 2 Page 14 © Global Wisdom Research Publications – All Rights Reserved. Prominence of Employee Value Proposition on Employer Branding in Business Development Prof. Avinash Pawar Ph.D. Student University of Pune – Pune, India Dr. Kuldip S. Charak Director Navsahyadri Institute of Management University of Pune - Pune, India ABSTRACT Employee Value Proposition (EVP) is the parity of the rewards and benefits that are gotten by employees consequently for their execution at the work environment. Organizations for the most part add to an EVP to give a steady stage to employer brand correspondence and experience management. Employer branding is the procedure of advancing an organization, or an organization, as the employer of decision to a fancied target bunch, one which an organization needs and needs to select and retain. Today's economy is a business sector driven economy. Given this outlook change there is a fundamental requirement for investigating the significant features of "branding" from a HR point of view. Employer branding is a focused on, long haul system to deal with the mindfulness and view of employees, and related stakeholders as to specific firm. Employer branding speaks to a company's endeavors to advance, both inside and outside the firm, a reasonable perspective of what makes it distinctive and attractive as an employer. As of late employer branding has picked up fame among honing chiefs. Given this administrative interest, this paper exhibits a structure to start the insightful study of employer branding. The effective formation of an employer brand advances a positive picture of the organization as a decent work environment. Over the long haul it pays rich profits to the firm by making a positive employee value proposition (EVP) in the occupation market furthermore internal benefits through improved efficiency, employee fulfillment and retention. This paper is an endeavor to examine about the benefits, parts, measurements, and ventures of employer branding. Keywords: Employee Value Proposition (EVP), Employer Branding, Human Capital 1. Introduction Employer brand was initially utilized as a part of the mid-1990s to signify an organization's notoriety for being an employer. From that point forward, it has turned out to be broadly received by the global management group. Minchington, (2005), characterizes employer brand as "the picture of organization as an "awesome work environment". Pretty much as a client brand proposition is utilized to characterize an item or administration offer, an employee value proposition (EVP) is utilized to characterize an organization's employment offer. Similarly the advertising disciplines connected with branding and brand management have been progressively connected by the HR and talent management group to attract, draw in and retain talented applicants and employees, similarly that promoting applies such apparatuses to attracting and retaining customers, clients and shoppers. As per the American Marketing Association (AMA), a brand is 'a name, term, sign, image, or plan, or mix of them which is proposed to distinguish the products and administration of one vender or gathering of merchants and to separate them from those of contenders'. Along these lines the way to making a brand, as indicated by this definition, is to pick a name, logo, image, bundle outline, or other