www.ijraset.com Volume 3 Issue XII, December 2015
IC Value: 13.98 ISSN: 2321-9653
International Journal for Research in Applied Science & Engineering
Technology (IJRASET)
© IJRASET 2015: All Rights are Reserved
458
Study on factors affecting Job Satisfaction, Loyalty,
and Commitment among managerial staff with
reference to e-Publishing organisations in ITES /
BPM industry
Vivek Viswanathan
1
, Komal Chopra
2
Symbiosis Institute of Management Studies
Constituent of Symbiosis International University, Pune
Abstract: Job satisfaction, loyalty and commitment are important attributes for employee retention. The paper investigates the
factors that would affect satisfaction, loyalty and commitment amongst the managerial staff in ITES / BPM industry. Review of
literature highlighted the factors. Based on this a structured questionnaire was designed and administered to 120 respondents
who were at managerial positions in the ITES and BPM industry. KMO and Bartlet’s test highlighted the adequacy of sample
size. Factor analysis was carried out to find out the important factors. The results revealed that supervision, accountability,
authority, recognition, career progression and company policy played a very important role in determining job satisfaction,
loyalty and commitment to the organization.
Keywords: Job satisfaction; Organisational Commitment; Employee Loyalty; ITES Industry; Business Process Management
(BPM), Business Process Outsourcing (BPO)
I. CONCEPT DEFINITIONS
A. Job Satisfaction
A pleasurable or positive emotional state resulting from the appraisal of one's job or job experiences (Locke E.A., 1976)
B. Loyalty
Employee loyalty (unfortunately) is whatever the employee and employer agree that it is (Powers EL, 2000)
C. Commitment
The extent to which, employees accept the goals and values of organisation and are desirous to remain in the organisation (Porter
1974).
Organisational commitment is defined as the emotional commitment to achieve the organisational objectives (Buchanan, 1974)
D. ITES Industry
Often the business processes are information technology-based, and are referred to as ITES-BPO, where ITES stands for
Information Technology Enabled Service (J. G. Nellis; David Parker, 2006)
E. e-Publishing Industry
Jeffrey A. Trachtenberg of the Wall Street Journal, commenting on the present e-publishing industry, had this to say: "Book retailers
are transforming, as many customers go online to purchase. This move has put a lot of pressure on traditional chain stores to create
revenue and profits. Similarly, digital books continue to gain market share, and are now estimated at 8% to10% of revenue for some
major publishing (houses)."
F. Organisation
Organisation is the process of identifying and grouping the work to be performed, defining and delegating responsibility and
authority, and establishing relationships for the purpose of enabling people to work most effectively together in accomplishing
objectives (Louis A Allen, 1958)
II. PURPOSE OF RESEARCH