© 2018 JETIR October 2018, Volume 5, Issue 10 www.jetir.org (ISSN-2349-5162)
JETIR1810206 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 34
Creating Discourses via Speeches: A study into the
Abroad Political Speeches of Narendra Modi
Dr. Syeda Afshana
1
Sr. Assistant Professor, Kashmir University
Media Education Research Centre
Heeba Din
2
Doctoral Scholar, Kashmir University
Media Education Research Centre
Anayat Sultan
Media Education Research Centre
Abstract: Media with its continuous changing technologies and innovations has also not only changed the
way we understand politics but also the way politicians address to the citizens. Before the technological
revolution, the sphere of politics, political debates took place in public forums, where crowds were
physically present. However in contemporary times, political events are nothing less than organized visual
spectacles broadcasted live from multimillion studios right to our homes. The mediatization of politics has
turned politics more into politainment- a combination of politics and entertainment.
In this era of Politainment, thus political speeches become one of most powerful communication tools for
politicians to drive their point home. Though the impact of political speeches predates the rise of media
culture; but in the current mediatised political environment, political speeches are more than just a way of
communicating with the citizens. They become symbolic acts of power, a spectacle that creates a sense of
awe and aura around the leader which generates cult following.
This paper tries to analyze the political speeches of Mr. Narendra Modi, the current Prime Minster of India
during his foreign trips. Right after assuming office on 26
th
of April 2015, Mr. Modi has undertaken thirty
seven (37) foreign trips besides attending various multilateral meetings & conferences. There is a perception
that Mr. Modi is using grand stages to further the ideology of Hindutva and is using the carefully chosen
destinations to establish himself as the Great leader who will reassert the primacy of India in the world.
The purpose of the study is to understand the embedded meanings in the speeches of Mr. Modi vis-à-vis his
foreign tours by delineating the dominant themes of his speeches. It tries to understand and investigate the
logic behind the foreign Jaunts of Mr. Narendra Modi by analyzing the content of the speeches. It is an
attempt to put into context the speeches and the policies of the government and try to find the relationship
between text and context using textual analysis.
1
afshana@kashmiruniversity.ac.in
2
heebadin@gmail.com