Vol-6, Issue-3 PP. 78 – 94 ISSN: 2394- 5788 78| Page 31 March 2019 www.gjar.org STAKEHOLDER MANAGEMENT STRATEGY FOR SUSTAINABLE PUBLIC HOUSING DELIVERY IN SOUTH EAST, NIGERIA EWURUM, Nonso I. Department of Estate Management University of Nigeria, Nsukka nonso.ewurum@unn.edu.ng EGOLUM, Charles C. Department of Estate Management Nnamdi Azikiwe University, Awka, Anambra, Nigeria OGBUEFI, Joseph U. Department of Estate Management University of Nigeria, Nsukka ABSTRACT In examining the public housing deficit in Nigeria, extant literature has cited a preponderance of issues such as policy, affordability, corruption and urbanization. The study is motivated by the gap in literature on the degree to which poor stakeholder management has contributed to the deficit. The study aimed at presenting an empirical strategy of integrating stakeholder management in sustainable public housing delivery. The study was exploratory, and made use of focus group discussions and expert survey to obtain data from primary sources. The population of the study was 160 Estate Surveyors and Valuers across South East, Nigeria as obtained from the Nigerian Institution of Estate Surveyors and Valuers’ (NIESV’s) Directory (2017). The study adopted holistic sampling. Data from focus group discussions were analyzed qualitatively using Scissor-Sort technique and Content Analysis, and quantitatively using Principal Component Analysis (PCA) and One-Sample Kolmogorov-Smirnov Test. It was found that stakeholder identification is a significant predictor of development communications (Zc = 14.8275; p < 0.05), stakeholder engagement strategy is a significant predictor of sustainable housing delivery (Zc = 7.892; p < 0.05), stakeholder conflict management plays a significant role in facilitating social housing delivery in South East, Nigeria through mutual problem solving (9.299). The study concluded that a stakeholder management strategy is significantly needed for sustainable public housing delivery in South East, Nigeria. It was recommended that successful integration of PR strategies should be employed in stakeholder identification, a stakeholder engagement mantra that supports planning with the people for the people, and a rent- to-own scheme where housing is provided to low income earners who pay back a subsidy over a number of years through rent. The study included development communication in the housing delivery stakeholder management discourse, and showed the efficacy of a stakeholder management strategy to sustainable housing delivery in South East, Nigeria. 1. INTRODUCTION Urban housing affects virtually every aspect of life, yet globally, the challenge of sustaining its delivery has remained obdurately insurmountable. Sustainable housing delivery refers to a system which guarantees the flexibility of housing supply in meeting the teeming present and future demand for housing, environmental and sociocultural challenges towards the attainment of economic development. Globally, countries have employed different approaches towards the attainment of this goal with varied levels of outcomes. A common denominator in some of the few available success stories is a substantial level of commitment to the cultivation and management of a network of relationships. This, which may be referred to as stakeholder management, represents the strategic approach of managing the