This is an electronic reprint of the original article. This reprint may differ from the original in pagination and typographic detail. Powered by TCPDF (www.tcpdf.org) This material is protected by copyright and other intellectual property rights, and duplication or sale of all or part of any of the repository collections is not permitted, except that material may be duplicated by you for your research use or educational purposes in electronic or print form. You must obtain permission for any other use. Electronic or print copies may not be offered, whether for sale or otherwise to anyone who is not an authorised user. Shepard, Aubra C.; Morney, Elisabeth; Sumners, Sarah E. Shaping Strömsö: Examining Elements in a Creative Process for the Design of New Television Content Published in: Creativity: Theories - Research - Applications DOI: 10.1515/ctra-2019-0003 Published: 20/07/2019 Document Version Publisher's PDF, also known as Version of record Please cite the original version: Shepard, A. C., Morney, E., & Sumners, S. E. (2019). Shaping Strömsö: Examining Elements in a Creative Process for the Design of New Television Content. Creativity: Theories - Research - Applications, 6(1), 42-65. https://doi.org/10.1515/ctra-2019-0003