INTRODUCTION Current scenario of energy consumption : Electricity is one of the most vital infrastructure inputs for economic development of a country. The demand for electricity in India is enormous and is growing steadily. This growth has been slower than country’s economic growth. To balance this demand and supply of electricity, it is the time for electric utilities to go for energy electrical equipment for huge Cite this Article: Mishra, Urvashi and Patel, Sarjoo (2016). Awareness regarding energy efficiency star labeling on household appliances amongst the consumers of Vadodara city. Internat. J. Appl. Home Sci., 3 (9 & 10) : 330-338. Awareness regarding energy efficiency star labeling on household appliances amongst the consumers of Vadodara city URVASHI MISHRA AND SARJOO PATEL* Assistant Professor Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara (Gujarat) India (Email : urva_mishra@yahoo.com, sarjoo_patel@yahoo.com) ABSTRACT Climate change is the biggest problem in the world for the last three years. We are reminded that the ice shall disappear in the Arctic in the near future, with some cities inundated if deforestation continues and there are so many indicators that the existence of Mother Earth is in danger. From the perspective of household appliances play a major role in this picture. The star rating labels are informative labels fixed on manufactured products which describe the product’s energy performance (usually in the form of energy use, efficiency or energy cost) and rate the product on a comparative scale, thereby providing consumers with necessary information to enable making informed purchase. The objectives of the present study were 1) To know the level of label recognition, understanding and influence of the energy star label among the Barodian Consumers, 2) To know the source of information regarding energy star label. The findings of the study revealed that 75per cent of the selected consumers were aware of The Energy Star Rating programme amongst which 56.14 per cent of the respondents had high understanding regarding star labeling and only 36.33 per cent of the respondents had its high influence on purchase. Key Words : Electricity consumption, Energy conservation, Household equipment and appliance RESEARCH PAPER ISSN : 2394-1413 International Journal of Applied Home Science Received : 20.08.2016; Revised : 01.09.2016; Accepted : 07.09.2016 Volume 3 (9&10), September & October (2016) : 330-338