European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.12, No.12, 2020 130 The Relationship Between Media Marketing Advertising and Encouraging Jordanian Women to Conduct Early Detection of Breast Cancer Ahmad Kamal Alhawamdeh 1* Mahmoud Alghizzaw 2 Mohammed Habes 3 Motteh S. Alshibly 4 1.Faculty Of Business, Economics And Social Development, University Malaysia Terengganu, Kuala Terengganu, Malaysia 2.Faculty of Business and Management Sciences, University Sultan Zainal Abidin, Terengganu, Malaysia 3.Faculty of Faculty of Applied Social Sciences, University Sultan Zainal Abidin, Kuala Terengganu, Malaysia 4.Professor in Faculty of Business and Management Sciences, Amman Arab University, Amman, Jordan. Abstract Cancer is a malignant disease, and breast cancer is classified as one of the most critical types of cancer especially for the women. Breast cancer is one of the most prevalent diseases that cause death among respect entity. However, a large proportion of them is unaware of its seriousness and the importance of early breast cancer screening. This study aims to highlight the effects of marketing ads on encouraging Jordanian women to carry out an early examination of breast cancer to attain the goal of the study, the researchers worked on comparing the results of previous studies in this field. Therefore, the results showed that marketing ads have a strong significant effect on encouraging women to early examination. Several resources were used for these marketing advertisements that educate women about early detection of breast cancer. Also, traditional media methods such as radio and television, and modern methods such as the Internet, smartphones, and social media were largely preferred. Moreover, the researchers further suggested that there should be more advertising campaigns that can enhance audience predilection concerning early detection of breast cancer. Keywords: Marketing ads, Females, Breast Cancer, JBCP, Jordan, Media. DOI: 10.7176/EJBM/12-12-11 Publication date: April 30 th 2020 1. Introduction Development of new means of communication has increased competition which is causing higher dependence on marketing advertisements (Alghizzawi, 2019b, 2019a; Habes et al., 2019; Al-Maroof et al., 2020) This study focused on marketing advertisements subjected to encourage Jordanian women for early screening for breast cancer as it is one of the most chronic diseases that threaten the lives of women. Still, the majority of them do not know the importance of early examination of breast cancer. Only through proper knowledge and awareness, they can effectively counteract against this ailment (Al-Mohammad, Akroush and Odetallah, 2014; Bejnordi et al., 2017; Said A Salloum, Maqableh, et al., 2018) When cancer is identified early, it increases the chance of survival significantly higher than late detection. Late detection causes serious consequences and mostly results in sudden death (Organization, 2017). Women with breast cancer in the early stages, live approximately five years more than women who have been discovered in late stages. The more women recover from this disease, the more effectively they take steps for regular examination. This is possible through marketing advertisements in which breast cancer survivors tend to inspire and motivate other women about it. By using marketing advertisements, we can save many lives from breast cancer by spreading immediate awareness. For many experts, advertising can be a controlling mechanism that can motivate the audience for a certain step. It is also confirmed that 58% of society is influenced by television advertisements regarding their purchasing behaviour (Habes,2019), as advertising contain certain techniques that deeply influence the consumer behaviour (Al-Emran and Salloum, 2017; Salloum et al., 2017; S.A. Salloum et al., 2018). 2. Methods This study is presented as a support of the previous studies that dealt with awareness-raising about breast cancer among women. In the third section of this study, the researchers adopted the comparison approach, in the fourth section the researchers discussed the results and finally in section five conclusion and recommendations are given (Said A Salloum, Al-Emran, et al., 2018; Salloum, Al-Emran, Habes, et al., 2019; Salloum, Al-Emran, Khalaf, et al., 2019). 3. Literature Review Cancer was first discovered in Egypt by archaeologists particularly the bone cancer (Blackadar, 2016). Based on biological science studies, the random growth of cancer cells leads to the generation of a group of tissues called a tumor, and this includes all cancerous diseases, except for leukemia. The human body contains different cells;