Abstract A hotel’s success depends on the pricing particularly of all the products and services on offer to a guest. A well designed pricing strategy can give a much needed impetus to the hotel’s revenue maximization effort. A guest is more concerned about a good rate, but hotels have to achieve a fne balance between demand / supply of rooms and make a proft. Revenue management is said to be the foundation of a proftable property. The art lies in selling the right room to the right guest at the right time and at right price perceived both by the guest and the hotel. In today’s technology driven world, any business has several ways to increase its footfall or market to the consumers. Products and services can be easily made available to the buyers. A hotel’s overall growth depends upon its fnancial health. The main product that the hotel sells is the room which fetches the maximum amount of revenue in a relatively short time. A well thought out pricing strategy can make a positive difference to increase business and chalk out plans for future growth. Today properties struggle to sell rooms which poses as a major roadblock to earn revenue as a room not sold today results in room revenue lost forever. It is prudent for hotels to examine their revenue management systems and fortify them according to market conditions. Hotel business has changed drastically from guest and hotel point of view. There are several factors for this transformation. In such a changing scenario, this overview throws light on the techniques which can be used to manage revenue in an effective manner following a systematic etc. These hotel has to promise pricing and rate integrity, good inventory etc. These a dependable distribution network, understand the intangible value of business, gives important to service which results in profts. Keywords: Revenue, Up selling, Forecasting, Pricing Contemporary Techniques of Managing Revenue in Star Properties: An Overview Manasi Sadhale* * Research Scholar, Tilak Maharashtra Vidyapeeth, Pune, Maharashtra, India. Email: manasi.sadhale@gmail.com Atithya: A Journal of Hospitality 5 (1) 2019, 31-34 http://publishingindia.com/atithya/ REVENUE MANAGEMENT IS APT FOR THE HOTEL BUSINESS AS 1. They have a fxed capacity of rooms to sell. Hotels room inventory is limited. Capacity of a hotel is how many guests the hotel can service at any given point. When we consider the capacity, it is calculated as one night and the room capacity of the hotel would be the number of beds in the hotel. Some Hotels sells rooms for smaller periods like daytime to make ex- tra revenue. To combat this issue hotels close down foors as it brings down operating costs. Other way is to increase the capacities of other revenue centers like banquet halls, covers added to existing seating in restaurants which does not involve any recon- struction of the building or anything major change in. Overbooking is another way to purposefully sell rooms more than the inventory in the hotel in order to remove the effect of cancellations, no-shows or early departures. 2. The product they sell is highly perishable. Rooms not sold on a particular day is revenue lost forev- er. The hotel’s product is basically a service which night cannot be stored. What may be an option is to give an alternative to the guests who have been denied the service for a particular period when hotel is busy. Value of a product can be told to customers through Guest reviews about the hotel, photos of the property and description. The marketing department has to take special effort for these activities. 3. The hotel business is about high fxed costs and low variable costs. Fixed costs do not get eliminated ac- cording to the infux of guest numbers in a hotel. Fixed costs include salaries, depreciation, expenses related to energy systems etc. These account for 60 to 80% of a hotel’s expenses. Variable costs are the