http://www.iaeme.com/IJMHRM/index.asp 18 editor@iaeme.com
International Journal of Marketing and Human Resource Management (IJMHRM)
Volume 9, Issue 1, January– April (2018), pp. 18–30, Article ID: IJMHRM_09_01_002
Available online at http://www.iaeme.com/IJMHRM/issues.asp?JType= IJMHRM &VType=9&IType=1
ISSN Print: ISSN 0976 – 6421 and ISSN Online: 0976 – 643X
Journal Impact Factor (2018): 4.5239 (Calculated by GISI) www.jifactor.com
DOI: 10.34218/IJMHRM.9.1.2018.002
© IAEME Publication
POST HARVEST LOSSES AND MARKETING
TECHNOLOGIES OF AGRICULTURAL
PRODUCTS IN BANGLADESH
Prof. Dr. Mohammed Salim Bhuyan*
Research Fellow, Limkokwing University of Creative Technology, Cyberjaya, Malaysia
Prof. Dr. Valliappan Raju
Associate Professor, Limkokwing University of Creative Technology, Cyberjaya, Malaysia
*Corresponding Author E-mail: awubsc@gmail.com
ABSTRACT
Studies were conducted post harvest losses and marketing technologies of
agricultural products in Bangladesh with the major objectives to identify the major
determents of post harvest factors and to determine the harvest needs of the products
for better market profit along with its prioritization. The research works were done
using structured technical investigative questionnaire and Focus Group Discussions
(FGD). The areas covered were Dinajpur (AEZ 1), Natore (AEZ5), Kustia (AEZ 11),
and Tangail-Modhupur (AEZ 28) in Bangladesh, considering diversity of agricultural
production. The major findings show that absence of specific post harvest dependent
agribusiness policy for government departments but it was a must for looking after
agricultural products marketing in Bangladesh. The response in these matters of
agribusiness development is similar giving emphasis on improving regulatory
environments, creating a contact point for agribusiness administration within MOA,
establishing Agro-export processing zones, organizing agribusiness groups and
association activities, enhancing research, development of agro-technologies and
participation of rural People ensuring income generation. Priority should be given to
technologies suitable for small-scale agribusiness entrepreneurs and produces/
processors. The financial institutes, Banks and employment programs should give all
type support for agribusiness in an integrated way. The domestic market should have
more easy terms with government, giving priority to exporters for import. The
contribution of Agribusiness in the national GDP/AGR and other indexes should be
spelled out as needed on the basis of which the national priority/privileges should be
determined. Further studies in this respect were strongly recommended.
Key words: Agricultural markets, agricultural technology, farmers, livelihood.