International Journal of Innovative Technology and Exploring Engineering (IJITEE) ISSN: 2278-3075, Volume-8 Issue-12S, October 2019 7 Published By: Blue Eyes Intelligence Engineering & Sciences Publication Retrieval Number: L101210812S19/2019©BEIESP DOI: 10.35940/ijitee.L1012.10812S19 Abstract.The study embarks on understanding the importance of English language skills in the Indian hospitality industry. It explores the specific English language proficiency need among students to overcome their communication inability and the role to be played by the hospitality teachers in improvising their communication skill. The study was conducted among the hoteliers in Chennai a semi structured set of questionnaires were patterned to interview the views of the hoteliers. The findings highlighted the need of the language proficiency in students for their commutative activities and language skill requirements as employee, the methodologies and recommendations to be followed or enhanced strategies in developing the English Language skill among the students. Key Words: English Language, Fluency, Measures, Hotel Management & Educators. I.INTRODUCTION In the globalized scenario English Language has emerged as the language of business and trade, beside science it has been universally imposed into aviation, computing and tourism. English Language has been spoken extensively in many part of the world as official or co-official language.1 Effective communication in English language ensures a sense of steadiness to entail the organizational objectives to their individual clients or customers. Hotel Industry is one among the best ever growing sector generating a good part of revenue to the country’s economy. Hotel industry is an important part of the tourism sector, is varied in character as it provide lodgings for the customers the guests, from different part of world with different language, culture and business backgrounds.2 Hotel industry always plays a major role in creating employment at located localities, it brings in foreign exchanges. It is a mainstay service industry that festive in interaction with customers and develops its business.3 As communication is the prime approach to reach and serve the guest, English - the global language of the business world is considered the prime quality of acquisition among the employees at hospitality industry. Hotel industry is a service industry with both tangible and intangible products4 to be marketed, an employees with good communication skill in English Language is more productive and efficient in enhance the profitability of the hotel business as they deal the guest from various foreign countries5. Hereby the hotel management students the future employees of the Revised Manuscript Received on 14 September, 2019. A. Arun. Assistant Professor, School of Hotel and Catering Management, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai. (Mail Id: arunarticle2016@gmail.com) Mobile: 09884761244 Ali A. Alalmai. Assistant Professor, Community College, Jazan University, Saudi Arabia (Mail id: aaalalmai@jazanu.edu.sa) hospitality, the hotel sector have to be fluent and proficient in English Language. Objective of the study: The main objective of the study is to enumerate the technique to be imposed and improved in enhancing the English Language proficiency among the students in hotel management institutions. To accomplish the objective the fissure in actual practice at hospitality institutions and the actual communication standard required by the industry are analyzed. Identifying the issues, the set of precautionary measures to be involved in enhancing communication in English Language are enlisted. II. MATERIALS AND METHOD The study involved the expectations of the hoteliers from hotel management students with regard to communication in English Language and the recommendations or measures to be adopted by the hotel management trainers. The primary data for the study was collected from the qualitative and quantitative opinions of the trainers at the hotel management institutions. The study initially started with the collection of opinions from the officials at hospitality industry ranging from the middle level to top level of management. The hoteliers are interviewed about their expectations in communication standards in English Language among the hotel management students. Their actual expectations and opinions were considered in formulation of recommendations and methodologies for the trainers at hotel management institutions and colleges. A questionnaire with a set of 17 questions, excluding the demographic parameters was framed to exhibit the opinions and expectations of the hoteliers. The questions were more oriented towards the hoteliers’ opinion about the importance and need for communication skill in English Language among the students and their expectations with regard to their communication in English as an employee in industry. Discretionary Measures for Hospitality Educators in Improving the English Language Proficiency amongst Hotel Management Students A. Arun, Ali A. Alalmai