1 TABLE OF CONTENTS EXECUTIVE SUMMARY .................................................................................................................................. 4 CHAPTER ONE ............................................................................................................................................... 6 1.0. BUSINESS IDEA.................................................................................................................................. 6 1.1. Name of the business ........................................................................................................................ 6 1.2. Produce the following products ...................................................................................................... 6 1.3. Provide the following services .......................................................................................................... 6 1.4. The customers will be ...................................................................................................................... 6 1.5. The business will sell in the following way ..................................................................................... 7 1.6. The business will satisfy the following needs of the customers .................................................... 7 1.10. SWOT ANALYSIS .............................................................................................................................. 7 1.11. Strengths of the cosmetic enterprise ............................................................................................. 7 1.12. Weaknesses ..................................................................................................................................... 8 1.13. Opportunities. ................................................................................................................................ 8 1.14. Threats ............................................................................................................................................ 8 1.10. VISION, MISSION, GOALS, AND OBJECTIVES .................................................................................. 9 1.11. Vision statement ............................................................................................................................ 9 1.12. Mission statement.......................................................................................................................... 9 1.13. Goals ............................................................................................................................................... 9 1.14. Objectives ....................................................................................................................................... 9 1.10. BUSINESS STRATEGY .................................................................................................................... 10 1.11. Communication strategy .............................................................................................................. 10 1.12. Competitive strategy .................................................................................................................... 10 1.13. Marketing strategy ....................................................................................................................... 10 1.14. Human resource management strategy. ..................................................................................... 10 1.15. Supplier relationship strategy...................................................................................................... 11 CHAPTER TWO ............................................................................................................................................ 12 THE MARKETING PLAN ........................................................................................................................... 12 2.11 Market research ............................................................................................................................. 12 2.12. competitors ................................................................................................................................... 12 2.13 Assessment of competitor’s strengths and weaknesses .............................................................. 12