International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 03, 2020 ISSN: 1475-7192 Abstract--- The primary objective of this study was to identify the nature of the relationship between service quality, customer satisfaction, and behavioral intention. The specific objectives of the study were to determine the dimensions of holistic approach service quality that influence students behavioral intentions; establish the difference in service quality perception amongst universities students; determine the relationship between service quality and perceived value; determine the relationship between service quality and customer satisfaction; establish the relationship between perceived value and customer satisfaction and assess the extent to which student satisfaction and perceived value meditates the relationship between service quality and behavioral intentions. The research hypotheses were derived from the research objectives. A positivist paradigm guided the study. Keywords--- Antecedents of Student's, Behavioral Intentions, Higher Education Institutions I. BACKGROUND AND INTRODUCTION TO THE STUDY Higher education is more worldwide than any time in recent memory. The Higher education condition far and wide has been changed in the previous two decades by worldwide ideas and policy models (Huang, 2007). Higher education frameworks in numerous nations have extended drastically to meet growing economic and social needs. Educational policies, structures and practices have been essentially affected by globalization. Some of these progressions have been driven by financial forces, while others have been driven by political, technological, and social powers. Globalization's effect on education has brought on a reconsidering of numerous ranges in education, including its purpose, structure, pedagogy, content, instructional methodology, and outcomes assessment (Carnoy, 1999; McGinn, 1996; Al-Ali 2014) In developing nations higher education has been the quickest developing area of education in the previous a quarter century, (1996). higher education in developing nations is seen to be key to socio-political and financial improvement. It can conceivably change nations from materially poor ‗into ‗information-rich' countries with the capacity to use knowledge for economic development (Naidoo, 2007). This expansion in significance can be seen by the expansion in the quantity of higher education establishments in developing nations. For example, while post-free India had just 27 colleges, it now has more than 200 (T.K.Gill, 2000). Additionally, the quantity of higher education organizations in the United Arab Emirates (UAE) has ascended from one college in 1976 to 78 accredited colleges and universities today (Commission for Academic Accreditation, 2016; Al-Ali 2014) The quick financial advancement of the United Arab Emirates (UAE) in the course of the most recent two decades, driven by its visionary leadership and wealth of energy resources, has brought about the need to build up a Musabeh Surour Hamad Binnawas, Faculty of Business and Accountancy, Lincoln University College, Malaysia. Gamal S. A. Khalifa, Faculty of Hospitality and Tourism, Lincoln University College, Malaysia. Amyia Bhaumick, Faculty of Business and Accountancy, Lincoln University College, Malaysia. Antecedents of Student's Behavioral Intentions in Higher Education Institutions Musabeh Surour Hamad Binnawas, Gamal S.A. Khalifa and Amyia Bhaumick DOI: 10.37200/IJPR/V24I3/PR200942 Received: 20 Jan 2020 | Revised: 06 Feb 2020 | Accepted: 12 Feb 2020 1949