Evaluating Women Empowerment through Community Radio in Rajasthan: The Case of Radio 7 and Radio Kamalvaani Amit Verma Research Scholar, Department of Journalism and Mass Communication Manipal University, Jaipur Dr. Rayaz Hassan Associate Professor & Head Department of Journalism & Mass Communication Manipal University, Jaipur ABSTRACT: Nothing is complete without a woman in this world. When it comes to radio, which could be easily affordable when compared to another medium, it can be reached more quickly, and it addresses the most basic development needs of the community. We have many media tools for the people, but community radio is a powerful medium that strengthens and enables the voice of women's including local people, through its programs. CR is providing equal opportunity for the people, including women representation from different social, cultural, and spiritual backgrounds. It can emerge as a future tool for rural women's development. This study attempts to find out the significance of Rajasthan based CR for the overall development of women through self- employment. In this study researcher taken two CR stations, one NGO owned station, namely Radio Kamalvaani, and one educational based station, namely Radio 7. This paper helps to analyze the programming of both radio stations for the upliftment of women through the Quantitative survey method, and an in-depth interview was employed to collect data. Also, the researcher will find out which community media is more useful for women in comparison to NGO based or campus-based CR. Keywords – Community, Radio, Women, Empowerment, Media, Social development. I. INTRODUCTION In today's current context, women are working at the lowest position, with minimum levels to the highest level, but other women work more on low wages in many areas. But even today in rural areas, we can see that many women workers still continue to be focused on low wages, unstable and insecure jobs in the unorganized sector, and lower level of occupation in the organized sector. Nearly a decade back, the International Labour Organization (ILO) 1998 World Employment Report characterized the informal sector in the following words: "Informal units comprise small enterprises with hired workers, household enterprises using mostly family labor, and the self- employed. Production processes involve relatively high levels of working capital as against fixed capital, which in turn reflects the relatively low level of technology and skills involved". In other words, we can say that "unorganized or informal sector is that sector in which laborers engaged in temporary forms of employment and who are unable to organize themselves due to illiteracy, ignorance, poverty, etc. (Sansiya, 2013) Apart from this, CR plays the most important role in the development of women through self- employment (Caroline, 2000). Over CR, the messages will be encoded into developmental programming after that delivered to the target audience, and also due to its affordability, it can be easily reachable in remote areas. This study based on CR will be more beneficial in the women development Mukt Shabd Journal Volume IX, Issue VI, JUNE/2020 ISSN NO : 2347-3150 Page No : 258