https://doi.org/10.1177/1747021820922804
Quarterly Journal of Experimental
Psychology
1–16
© Experimental Psychology Society 2020
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DOI: 10.1177/1747021820922804
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Advancements in technology have seen an increase in the
use of computer-mediated communication, where people
interact with one another online, for example, through
email and social networking services (Kiesler et al., 1984).
As the majority of these interactions are text-based, people
use various textual devices such as punctuation (e.g., ...,
!!!), emoticons (e.g., :-), :-(, or ;-)), or emojis, to enhance
the meaning of their messages and to express their thoughts
and emotions (Derks et al., 2008; Thompson & Filik,
2016; Weissman & Tanner, 2018). Because previous
research has suggested that the winking face emoticon is
one of the most common devices to accompany ironic/sar-
castic sentences (Thompson & Filik, 2016), in this paper
we will focus on the wink emoticon. Specifically, we use
eye-tracking during reading to investigate how this device
is processed in real-time with comments that are ambigu-
ous between a literal and a sarcastic interpretation, as well
as examining its influence on interpretation, and the rela-
tionship between reading behaviour and interpretation. We
also investigate whether certain perceiver-related factors,
specifically, age, personal tendency to use sarcasm, and
use of the internet, social media, and emoticons, have an
influence on interpretation.
The comprehension of irony and
sarcasm
Irony can be defined as a form of non-literal language that
involves someone expressing one thing when they actu-
ally mean the opposite (Grice, 1975). Ironic language is
used frequently in online communication, with research
indicating that 7% of emails sent to friends (Whalen et al.,
2009) and 73% of blog entries (Whalen et al., 2012) con-
tain some form of verbal irony (with the latter study
reporting an average of around two ironic utterances per
entry). A common form of irony is ironic criticism or sar-
casm, where people express a positive statement to con-
vey a negative meaning, to target individuals and chastise
them about their behaviour, for example, saying, You’re
such an amazing cook!, to an individual who has burnt
their dinner (Dews et al., 1995; Kreuz & Glucksberg,
The role of emoticons in sarcasm
comprehension in younger and
older adults: Evidence from an
eye-tracking experiment
Hannah Elizabeth Howman and Ruth Filik
Abstract
We present an eye-tracking experiment examining moment-to-moment processes underlying the comprehension of
emoticons. Younger (18–30) and older (65+) participants had their eye movements recorded while reading scenarios
containing comments that were ambiguous between literal or sarcastic interpretations (e.g., But you’re so quick though).
Comments were accompanied by wink emoticons or full stops. Results showed that participants read earlier parts of the
wink scenarios faster than those with full stops, but then spent more time reading the text surrounding the emoticon.
Thus, readers moved more quickly to the end of the text when there was a device that may aid interpretation but then
spent more time processing the conflict between the superficially positive nature of the comment and the tone implied
by the emoticon. Interestingly, the wink increased the likelihood of a sarcastic interpretation in younger adults only,
suggesting that perceiver-related factors play an important role in emoticon interpretation.
Keywords
Emoticons; ambiguity; irony; sarcasm; eye-tracking; ageing
Received: 1 March 2019; revised: 19 March 2020; accepted: 6 April 2020
School of Psychology, University of Nottingham, Nottingham, UK
Corresponding author:
Ruth Filik, School of Psychology, University of Nottingham, University
Park, Nottingham NG7 2RD, UK.
Email: ruth.filik@nottingham.ac.uk
10.1177_1747021820922804
Original Article