IRJMSH Vol 10 Issue 6 [Year 2019] ISSN 2277 – 9809 (0nline) 2348–9359 (Print) International Research Journal of Management Sociology & Humanity ( IRJMSH ) Page 155 www.irjmsh.com A Review of study on Factors influencing Investment decisions of Individual Investors. Ms. Sweta Shrivastava, (Research Scholar, Assistant Professor, Dept. of MBA, TIT, Bhopal) Dr.B.D.Pandey (Department of Commerce and Management, Sadhu Waswani autonomous College, Bairagarh, Bhopal) Abstract- The Financial service sector has given the individual investor wide range of products to invest. Demographic variables plays vital role in the financial markets. The investment decision of the individuals are greatly influenced by the demographic factors like age, gender and income as well as various other factors like liquidity, safety and marketability. The present study has been mainly made to know and understand factors influencing the investment decisions of individual investors. The study has tried to collect the literature from worldwide relating to investment pattern of individual investors. The relevant research papers have been collected from various referred journals relating to the investment pattern. The study has tried to explain the influence of various factors on investment pattern of investors throughout the country. Keywords: Financial sector, Individual Investors, Demographic factors Introduction Economic development of an economy depends upon the increase in investment. Growth in the Economy implies increase in the per capita income, Improvement in the standard of living. For this purpose, people are motivated and encouraged to invest in various investment avenues, that cater to their investment objectives. Investments have a major impact on investor’s future well being. Investments in various assets acts as a cushion in the time of unemployment, retirement etc. Also Individual investment contribute in capital formation and save economy from deficit Balance of Payment. Individual Investors make Investment in various assets like Share, Mutual Funds, Purchase a life insurance policy or a home or by some other mode of investment like real estate or in a bank schemes or pos Investments have a major impact on investor’s future well being. Investments in various assets acts as a cushion in the time of unemployment, retirement etc. Also Individual investment contributes in capital formation and save economy from deficit Balance of Payment. Individual Investors make Investment in various assets like Share, Mutual Funds, Purchase a life insurance policy or a home or by some other mode of investment like real estate or in a bank schemes or post offices. Each of the investment associated with return and