International Journal of Research & Review (www.ijrrjournal.com) 113 Vol.6; Issue: 8; August 2019 International Journal of Research and Review www.ijrrjournal.com E-ISSN: 2349-9788; P-ISSN: 2454-2237 Review Paper Financial Literacy as an Effort to Improve Parent Role on Children Consumer Behavior Arwin Arianto 1 , Janah Sojanah 2 1 Indonesia University of Education, Indonesia 2 Indonesia University of Education, Indonesia Corresponding Author: Arwin Arianto ABSTRACT Consumer behavior is the process conducted by human in seeking, choosing, and using goods or non- goods to fulfill their life needs. In some cases, consumer behavior becomes uncontrollable and diverges to the negativity so that it causes bad consequences. Children are within a period of behavioral formation that makes them easily affected from what attracts their attention. Parents are a very influential people in directing, guiding, and controlling the behavior of their children, including their consumer behavior. To assist the role of parents in controlling the behavior of children's consumers, education about financial literacy can be applied to provide knowledge about finances for children because it has many good benefits for them, such as making decisions, making children become self-reliant in financial management and assisting them in preparing their finances in the future so that the consumer behavior of children becomes better and positive. Keywords: consumer behavior, parent role, financial literacy INTRODUCTION Adolescence is a period of self- formation and behavioral formation (Hartman, Barber, & Brien, 2006). The changing times and environment that affects students ' behavior, the behavior formed is an influence in the long term of the interaction obtained by children who then become habits and traits that become identity (Cheng, Ooi,& Ting, 2010). The behavior of children is derived from all things that interact with himself so that they can be seen reflecting the child's behavior describing the situation of the day's Life Environment (Kim, Walsh, & Ross, 2008). Everything that is found and interesting for students will make their attention to it, whether it is positive or negative for them, so it indirectly affects the behavior of children. The environment, among others, family, friends and playing environment, and the learning environment, among these parties, the parents become a party that has a large influence on the child's behavior. The influence of parents and peers is very strong towards the children themselves, the parental influence is very strong compared to other factors (Cheung & Sim, 2014). The behavior or socialization of the elderly turns out to have an impact and influence on the behavior of its children's economy, the behavior and socialization of parents has a strong and significant influence for the behavior of his son (Nyhus & Webley, 2001). The parents indirectly acted directly to the decision making by the Children (Cavendish & Connor, 2018). Communication between parents is fundamental to the relationship of the two, because what the parents do will affect the