International Journal of Agriculture Sciences ISSN: 0975-3710&E-ISSN: 0975-9107, Volume 12, Issue 11, 2020 || Bioinfo Publications || 9932 Research Article ANALYTICAL STUDY ON DIGITAL EXTENSION AMONG FARMERS: SOCIO-ECONOMIC AND COMMUNICATION STATUS IN MADHYA PRADESH JENA P. 1 , CHAUHAN A.S. 2 , SINGH K.C. 3 AND SARYAM M. 4 * 1 Department of Agricultural Extension & Communication, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Prad esh, India 2 Professor, Department of Agricultural Extension & Communication, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Pradesh, India 3 Scientist, ICAR-Krishi Vigyan Kendra, Rewa, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Pradesh, India 4 Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, 221005, Uttar Pradesh, India *Corresponding Author: Email - manohar.saryam@gmail.com Received: May 30, 2020; Revised: June 09, 2020; Accepted: June 10, 2020; Published: June 15, 2020 Citation: Jena P., et al., (2020) Analytical Study on Digital Extension among Farmers: Socio-economic and Communication Status in Madhya Pradesh. International Journal of Agriculture Sciences, ISSN: 0975-3710 & E-ISSN: 0975-9107, Volume 12, Issue 11, pp.- 9932-9936. Copyright: Copyright©2020 Jena P., et al., This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credit ed. Academic Editor / Reviewer: Manoj Kumar Sharma Introduction Agricultural services such as agricultural advisories, financial services, agricultural marketing and risk transfer are required for each Agricultural commodity Value System (AVS) of a farmer and India has been blessed with about 400 Agricultural commodities Value system. Many national level programmes, viz, Digital India 2015, Make. In India 2015, Skill India 2015, Startup India 2015 and Stand Up India 2015 have faced operational difficulties for its impact at farm level and farmer level, and that too at small and marginal farmers level [1]. Digital extension is the electronic extension services to agriculture. It is a network of institutions that provide a more efficient information to famers and traders for i.e. agriculture, fisheries and natural resources sectors. ICAR includes the provide farm advisories using ICT and other media on varied subjects of interest to farmers mandates in KVKs in India. Computerized organize for farmers - AGRISNET, FISHNET, APHNET, FETNET and so on., envisioned by the ISDA-95 gathering held at Vigyan Bhavan (New Delhi), was seen as a quality, riches and thriving for cultivating family units in India, of which the Marginal scale farmers are around 18 percent, the semi- medium scale farmers are around 10 percent the medium scale farmers are about 4.3 percent, and the huge scope farmers are about 0.7 percent. The ISDA-95 Informatics Blueprint for Agricultural Sector has impacted Information of Agricultural System through the Government efforts very effectively in Farm sector (On-Farm and Off- Farm Input System, Production System, Output System) as well as Non- Farm Sector. India's digital story is one of an ICT - drove advancement by utilization of innovation that is reasonable, comprehensive and transformative. The Digital India Program intends to change India into an information-based economy and digitally engaged society. The digital India Program is a lead program of the Government of India with a dream to change India into a digitally enabled rancher and information economy. Digital Extension is component of Digital India. It is a flagship programme of Government of India with a vision to transform India into a digitally empowered farmer community and knowledge economy. Under this program various projects e.g. Open Data, Soil Health Card, mKisan (mFarmer), Farmer Portal, Agrimarket app, etc. have been launched for farmers. Other programs e.g. KisanSuvidha, e-PusaKrishi, AgriApp, KrishiGyan, agropedia, e-krishi, e-chaopal etc. based on digital information for farmers have been started in India [2]. Digital extension of services has been strengthened with the help of 3.47 lakh Common Services Centre’s (CSCs), spread across 2.3 lakh Gram Panchayats in the country that provides digital access to over 350 services especially in rural areas at a minimum cost. These centres have also led to the empowerment of marginalized sections of the society by creating employment for over 12 lakhs urban and rural and by promoting rural entrepreneurs including women VLEs. CSCs have also undertaken Stree Swabhiman initiative to create awareness about menstrual health and have set up over 204 sanitary pad units [3]. At the centre of the idea of strengthening is power. The chance of strengthening relies upon two things. To start with, strengthening necessitates that force can change. International Journal of Agriculture Sciences ISSN: 0975-3710 & E-ISSN: 0975-9107, Volume 12, Issue 11, 2020, pp.-9932-9936. Available online at https://www.bioinfopublication.org/jouarchive.php?opt=&jouid=BPJ0000217 Abstract: The present paper attempts to examine the socio-economic and communication status of the respondents in Rewa district of Madhya Pradesh in the year of 2019-20. The study was conducted in 12 villages located at Rewa and Naigarhi block of Rewa district. Data for the study was collected from a sample of 120 respondents. The findings of the study revealed that 45.84 percent belong to middle age of respondents, cent percent respondents had male in the study area, (40%) attained graduate, followed by High school (20.83%) of respondents, 80 percent were belong to nuclear family, 20 percent belong to joint family, majority of respondents had small landholding (45.83 percent) followed by marginal landholding (40 percent),majority of family had Rs. 30,000-50,000/- per month (58.33 percent) followed by family had Rs. 20,000-30,000/- per month (20.84 percent), more than Rs. 50000/- per month (16.67 %) and only 4.16 percent family had less than Rs. 20,000/-per month, majority of family had one membership in organization (90 percent), respondent had pakka house (66.67 %) and (33.33 %) had kachcha house, respondents had medium (66.67 %) farm power materials, respondent had medium (62.50 %) material possession followed by high (19.16 %) and (18.34%) had low material possession, majority of respondent had medium (71.67%) Information management Behavior, majority of respondent had medium (81.67 percent) Decision making abilities, (77.50%) had medium level of aspiration followed by 12.50 percent low and 10.00 percent had high level of aspiration, 76.66 percent respondent had medium achievement motivation this leads to understanding that they had motivated about their work and use of technology in future and 74.17 percent respondent had medium communication behavior of the respondents.. Keywords: Socio-economic, Communication, Digital extension, Digital network, ICT, Empowerment and social media