© 2018 IJRAR August 2018, Volume 5, Issue 3 www.ijrar.org (E-ISSN 2348-1269, P- ISSN 2349-5138) IJRAR1903364 International Journal of Research and Analytical Reviews (IJRAR) www.ijrar.org 830 Perceptions of Higher Education Students towards the Effectiveness of Mobile Learning in West Bengal Rinku Kumar M.Phil. Scholar, Department of Education, Jadavpur University, Kolkata, India. Shuvankar Madhu Assistant Professor (contractual) of Education, DODL, University of Kalyani, Kalyani, Nadia. Abstract: In this light of 21st century, Mobile learning brings a new paradigm shift in higher education. Research indicates that m-learning offers considerable benefits to build and support creative, collaborative, and communicative learning environments. The aim of this paper is to determine the perception of higher education students towards the effectiveness of mobile learning considering of four demographic variables like gender, stream, locality and level of education. Survey has been conducted by employing a five point Likert type scale measuring perception of higher education students towards the effectiveness of mobile learning developed by “Venkatesh, et al. The sample of the study randomly selected 153 students from two universities, namely Jadavpur University and Calcutta University. The result revealed that students’ have moderate level perception (82.4 %) towards m-learning and their mobile learning perception scores did not differ significantly with respect to their demographic variable such as gender, stream of education, locality and level of education. Keywords- Mobile learning, Higher Education and effectiveness. Introduction “Mobile phones are misnamed. They should be called gateways to human knowledge.” –Ray Kurzweil. Modern age is the age of science and technological age. Present generation rising up in a digital world. In every aspect of life, anywhere, anytime we use mobile technology. Mobile technology makes our life faster, batter and easier. Everybody is using online technology in day today work (Wagner, 2005; Low & O’Connell, 2006; and Behera, 2013). M-learning (mobile learning) is an emerging concept as the development of an adoption rate of mobile technologies increase rapidly on a global scale (Abdalla & Hegazi, 2003; Kukulska-Hulme & Traxler, 2005; and Traxler, 2005 and 2007). Majority of students use connect to the Internet using a wireless connection, or via a 3G or a 4G mobile phone network offer diverse opportunities to deliver innovative and interesting modes of learning in higher education. Quinn (2000) stated that m-learning is a new learning method that takes place using mobile devices (Quinn, 2000). In addition, Kinash et al. (2012) describe m-learning as using mobile technology for educational purposes (Kim and Kankanhalli, 2009). M-learning enabled activities can sustain high levels of student engagement and peer collaborations compared to less technology intensive activities. With the help of mobile devices and technology, it is possible to customize educational content for individual student. Mobile technology is a combination of various features and services including short message service (SMS) or text messaging, multimedia messaging (MMS), photo display and recording, video playback and recording, calendaring, reminder (clock and alarm), web-browsing, online and off line you tube information, checking e-mails, retrieving sports scores and news, using online dictionary etc. In these service of mobile technology makes education more accessible that it enables students in higher education to pursue their studies according to their own schedule. Many studies (Attewell, 2005; Chen and Kinshuk, 2005; Murat et al., 2008) have already proved that mobile technologies have considerable potential to enhance teaching and learning across all education sectors. Mobile learning combines e-learning and mobile computing. Mobile learning is