IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 22, Issue 6. Ser. IX (June. 2020), PP 16-22 www.iosrjournals.org DOI: 10.9790/487X-2206091622 www.iosrjournals.org 16 | Page Influence of Fundamental Factors and Technical Analysis on Stock Return and Company Value of Manufactures Listed at the Indonesian Stock Exchanges Dr. Afriyani 1 ,Jumria 2 , Dr. Sutardjo Tui 3 Senior Lecturer Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar Abstract: This study aims to analyze (1) the influence of fundamental factors, technical analysis on stock returns; (2) Effect of fundamental factors, technical analysis of stock returns on firm value; (3) Effect of fundamental factors and technical analysis on the value of the company through stock returns. The population in this study were all manufacturing companies listed on the Indonesia Stock Exchange, Companies in the period 2015 to 2017. The sample technique used was purposive sampling. The analysis technique used is The Structure Equation Modeling (SEM) with the help of the Moment Structure Analysis (AMOS) program. Fundamentals positive and not significant influence on stock returns; Positive technical analysis and significant influence on stock returns; The fundamentals and technical and positive stock returns are significant influences on the value of the company; The fundamentals and technical analysis on the value of company through stock returns. Keywords: Fundamental factors, technical analysis, stock returns and company value. --------------------------------------------------------------------------------------------------------------------------------------- Date of Submission: 08-06-2020 Date of Acceptance: 25-06-2020 --------------------------------------------------------------------------------------------------------------------------------------- I. Introduction Stock return is a measure seen by investors who will invest in a company, the concept of return is the level of profit enjoyed by investors for an investment made. Stock returns are income earned by shareholders as a result of investment activities in certain companies. Investors have the desire to conduct investment activities, one of which is to buy company shares in the hope of getting an investment return that is in accordance with what they have invested. The level of return to be discussed in this study is the level of individual stock returns. The development of the growth of stock returns of manufacturing companies listed on the Indonesia Stock Exchange the average level of stock returns in 2014 amounted to 12.59% in 2015 amounted to -12.65%, and in 2016 amounted to 2.56% which means that 2015 occurred the decline in average growth of 2.01% from 2014 and 2016 saw an increase in average growth of 06.09%, from 2015, thus the average growth rate of stock returns in the IDX manufacturing companies in 2014-2016 experienced a flat growth average of 1.53%. Investors who carry out investment activities, surely he will require a certain level of return and if the investment period has passed, the investor will be faced with the level of expected return and the actual rate of return obtained by investors from the investment activities carried out may be different. To invest in stocks, a rational investor will invest funds by choosing efficient stocks, which can provide maximum returns with a certain level of risk or certain returns with minimum risk. Because there are different interests between the company and the investor, the company must be able to take a dividend policy that brings benefits especially for increasing prosperity for the shareholders. To find out the company's stock returns, it can be seen from the level of profitability that the company has succeeded in carrying out its operations. If the level of profitability achieved by a high company means that the return to be received will also be high and increase the value of the company. Other evidence The relationship of return and risk is direct and linear, a stock can be seen from the results of previous studies. Bringham, and Houston (2013) in the literature state that risk with expected returns is a positive (risk-return trade-off) relationship. This explains that the higher the risk faced, the greater the expected return. This is a challenge and a heavy duty manager to maintain the company to stay superior through policies that can maintain or even increase stock returns and market prices of the company's shares in the capital market, so that the value of the company increases. This development is one of which is the basis for researchers to examine more deeply the factors expected to influence stock returns and company value. 1 currentlylecturer at the Institute of Economic Science Tri Dharma Nusantara Makassar, Indonesia,E-mail: afriyani.ilyas01@gmail.com